{"id":2897,"date":"2024-09-02T15:46:28","date_gmt":"2024-09-02T06:46:28","guid":{"rendered":"https:\/\/directscout.recruit.co.jp\/biz\/guide\/article\/2897\/"},"modified":"2024-09-02T10:22:31","modified_gmt":"2024-09-02T10:22:31","slug":"%e6%8e%a1%e7%94%a8%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af%ef%bc%9f%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%81%a8%e5%85%b7%e4%bd%93%e7%9a%84%e3%81%aa%e5%a7%8b","status":"publish","type":"post","link":"https:\/\/directscout.recruit.co.jp\/biz\/guide\/article\/2897\/","title":{"rendered":"\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3068\u5177\u4f53\u7684\u306a\u59cb\u3081\u65b9\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"<div class=\"post-content-lead\"><figure class=\"wp-block-image alignright size-full is-resized post-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"214\" 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class=\"wp-block-heading\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n\n\n\n<p>\u81ea\u793e\u306e\u5206\u6790\u3084\u9b45\u529b\u3092\u5b9a\u7fa9\u3059\u308b\u969b\u3001\u305d\u3057\u3066\u30ad\u30e3\u30f3\u30c7\u30a3\u30c7\u30a4\u30c8\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u8003\u3048\u308b\u969b\u306a\u3069\u306b\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u3068\u7cbe\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u306e\u5206\u6790\u304b\u3089\u81ea\u793e\u306e\u5f37\u307f\u3092\u660e\u78ba\u306b\u3059\u308b\u300c3C\u5206\u6790\u300d\u3084\u3001Customer Value\uff08\u6c42\u8077\u8005\u4fa1\u5024\uff09\u3001Cost\uff08\u6c42\u8077\u8005\u306e\u8ca0\u62c5\uff09\u3001Convenience\uff08\u5229\u4fbf\u6027\uff09\u3001Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u3044\u3046\u6c42\u8077\u8005\u5074\u304b\u3089\u306e\u8996\u70b9\u306b\u3088\u308b\u5206\u6790\u3067\u63a1\u7528\u6226\u7565\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u300c4C\u5206\u6790\u300d\u3001\u305d\u3057\u3066\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3092Strength\uff08\u5f37\u307f\uff09\u3001Weakness\uff08\u5f31\u307f\uff09\u3001Opportunity\uff08\u5e02\u5834\u6a5f\u4f1a\uff09\u3001Threat\uff08\u8105\u5a01\uff09\u306b\u5206\u3051\u3066\u6d17\u3044\u51fa\u3059\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u300cSWOT\u5206\u6790\u300d\u306a\u3069\u304c\u6709\u52b9\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u6c42\u8077\u8005\u304c\u5165\u793e\u306b\u81f3\u308b\u307e\u3067\u306e\u4f53\u9a13\uff08\u30ad\u30e3\u30f3\u30c7\u30a3\u30c7\u30a4\u30c8\u30b8\u30e3\u30fc\u30cb\u30fc\uff09\u3092\u53ef\u8996\u5316\u3057\u56f3\u306b\u3059\u308b\u300c\u30ad\u30e3\u30f3\u30c7\u30a3\u30c7\u30a4\u30c8\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u300d\u3082\u73fe\u884c\u306e\u63a1\u7528\u65bd\u7b56\u306e\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u632f\u308a\u8fd4\u308a\u3068\u898b\u76f4\u3057\u3092\u884c\u3046<\/h3>\n\n\n\n<p>\u305f\u3068\u3048\u4e00\u5b9a\u4ee5\u4e0a\u306e\u6210\u679c\u3092\u6319\u3052\u305f\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u3063\u3066\u3082\u3001\u305d\u308c\u304c\u5b8c\u74a7\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5404\u7a2e\u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u3067\u304d\u308b\u306e\u3067\u3001\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3044\u3001\u5404\u30d7\u30ed\u30bb\u30b9\u3092\u632f\u308a\u8fd4\u308a\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3057\u3066\u3001\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<br>\u5b9f\u969b\u306e\u6c42\u8077\u8005\u306e\u52d5\u304d\u3092\u3082\u3068\u306b\u3001\u60f3\u5b9a\u3057\u305f\u30ad\u30e3\u30f3\u30c7\u30a3\u30c7\u30a4\u30c8\u30b8\u30e3\u30fc\u30cb\u30fc\u304c\u6b63\u3057\u304b\u3063\u305f\u306e\u304b\u3001\u5404\u7a2e\u65bd\u7b56\u304c\u6700\u9069\u3060\u3063\u305f\u306e\u304b\u306a\u3069\u3092\u898b\u76f4\u3059\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u3092\u30c1\u30fc\u30e0\u306b\u5165\u308c\u308b<\/h3>\n\n\n\n<p>\u524d\u8ff0\u306e\u3088\u3046\u306b\u3001\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u308b\u306b\u306f\u304b\u306a\u308a\u306e\u5de5\u6570\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u4eba\u4e8b\u62c5\u5f53\u8005\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u95a2\u3059\u308b\u7406\u89e3\u3084\u30c7\u30fc\u30bf\u306e\u5206\u6790\u30fb\u8aad\u307f\u53d6\u308a\u96e3\u6613\u5ea6\u304c\u9ad8\u304f\u3001\u307b\u304b\u306e\u5de5\u6570\u306b\u3057\u308f\u5bc4\u305b\u304c\u884c\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<br>\u793e\u5185\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u7f72\u3068\u306e\u9023\u643a\u3084\u3001\u5916\u90e8\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4eba\u6750\u306e\u63a1\u7528\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8a73\u3057\u3044\u4eba\u6750\u3092\u30c1\u30fc\u30e0\u306b\u5165\u308c\u5354\u50cd\u3059\u308b\u3053\u3068\u3067\u3001\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308a\u3001\u751f\u7523\u6027\u3082\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u3055\u307e\u3056\u307e\u306a\u63a1\u7528\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n\n\n\n<p>\u524d\u8ff0\u306e\u3088\u3046\u306b\u3001\u73fe\u5728\u3067\u306f\u8ee2\u8077\u30b5\u30a4\u30c8\u3084\u8ee2\u8077\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3001SNS\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001\u30ea\u30d5\u30a1\u30e9\u30eb\u306a\u3069\u63a1\u7528\u624b\u6cd5\u306e\u591a\u69d8\u5316\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<br>\u305d\u308c\u305e\u308c\u306e\u624b\u6cd5\u306e\u7279\u5fb4\u3092\u628a\u63e1\u3057\u305f\u3046\u3048\u3067\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u81ea\u793e\u306b\u30de\u30c3\u30c1\u3057\u305f\u624b\u6cd5\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n    <div class=\"related-links\">\n        <p class=\"related-links-title\">\u95a2\u9023\u30ea\u30f3\u30af<\/p>\n        <ul class=\"related-links-list\">\n                                                                <li class=\"related-links-list-item\">\n                        <a class=\"related-links-list-item-link\" href=\"https:\/\/directscout.recruit.co.jp\/biz\/guide\/article\/799\/\">\u3010\u63a1\u7528\u624b\u6cd512\u7a2e\u3011\u4e2d\u9014\u63a1\u7528\u306b\u5f79\u7acb\u3064\u63a1\u7528\u624b\u6cd5\u3092\u30e1\u30ea\u30c3\u30c8\u3067\u6bd4\u8f03\uff01\u9078\u3073\u65b9\u3082\u89e3\u8aac<\/a>\n                    <\/li>\n                                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u3001\u6210\u679c\u3092\u6319\u3052\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\u7d39\u4ecb<\/strong><\/h2>\n\n\n\n<p>\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u65b0\u305f\u306b\u53d6\u308a\u5165\u308c\u3001\u6210\u679c\u3092\u6319\u3052\u3066\u3044\u308b\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u8b58\u8005\u306e\u7d4c\u9a13\u306e\u3082\u3068\u7d39\u4ecb\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08\u306e\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8b\u4f8b\uff11\uff1aWeb\u7cfb\u30d9\u30f3\u30c1\u30e3\u30fcA\u793e\u306e\u30b1\u30fc\u30b9<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u308b\u524d\u306e\u8ab2\u984c<\/h4>\n\n\n<div class=\"beard-bear-blocks-box  is-style-box-style-02\">\n\t\t<div class=\"beard-bear-blocks-box-textarea\">\n\t\t\n\n<p>\u5f93\u696d\u54e1\u7d04100\u540d\u898f\u6a21\u306eWeb\u7cfb\u30d9\u30f3\u30c1\u30e3\u30fc\u3067\u3042\u308bA\u793e\u3002\u4e8b\u696d\u6210\u9577\u306b\u4f34\u3044\u30a8\u30f3\u30b8\u30cb\u30a2\u3092\u52df\u96c6\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305f\u3060\u3001\u8ee2\u8077\u30b5\u30a4\u30c8\u3068\u8ee2\u8077\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u7d4c\u7531\u3067\u5fdc\u52df\u6570\u306f\u3042\u308b\u7a0b\u5ea6\u96c6\u307e\u308b\u3082\u306e\u306e\u3001\u63a1\u7528\u6761\u4ef6\u306b\u5408\u308f\u306a\u3044\u4eba\u3084\u81ea\u793e\u3078\u306e\u5fd7\u671b\u5ea6\u304c\u4f4e\u3044\u4eba\u304b\u3089\u306e\u5fdc\u52df\u304c\u591a\u304f\u30011\u5e74\u4ee5\u4e0a\u63a1\u7528\u306b\u81f3\u3063\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\t<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u53d6\u308a\u7d44\u307f<\/h4>\n\n\n<div class=\"beard-bear-blocks-box  is-style-box-style-02\">\n\t\t<div class=\"beard-bear-blocks-box-textarea\">\n\t\t\n\n<p>\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3092\u518d\u5ea6\u3084\u308a\u76f4\u3057\u3001\u8a73\u7d30\u5316\u3002\u30da\u30eb\u30bd\u30ca\u304c\u5229\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u9078\u5b9a\u3057\u3066\u3001\u81ea\u793e\u306e\u63a1\u7528\u30a4\u30d9\u30f3\u30c8\u306e\u544a\u77e5\u306b\u6ce8\u529b\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u9762\u8ac7\u3092\u5f37\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u3001\u793e\u54e1\u7dcf\u4f1a\u3084\u30d0\u30fc\u30d9\u30ad\u30e5\u30fc\u3001\u30dc\u30fc\u30ea\u30f3\u30b0\u5927\u4f1a\u306a\u3069\u3078\u306e\u53c2\u52a0\u3082\u3067\u304d\u308b\u3053\u3068\u3092\u767a\u4fe1\u3002\u305d\u306e\u5185\u5bb9\u3092\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u5177\u4f53\u7684\u306b\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u8208\u5473\u3092\u559a\u8d77\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\t<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u305f\u3053\u3068\u306b\u3088\u308b\u6210\u679c<\/h4>\n\n\n<div class=\"beard-bear-blocks-box  is-style-box-style-02\">\n\t\t<div class=\"beard-bear-blocks-box-textarea\">\n\t\t\n\n<p>\u4ee5\u524d\u306b\u6bd4\u3079\u308b\u3068\u5fdc\u52df\u6570\u306f\u6e1b\u3063\u305f\u3082\u306e\u306e\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4eba\u6750\u304b\u3089\u306e\u5fdc\u52df\u304c\u78ba\u5b9f\u306b\u5897\u52a0\u3002\u305d\u306e\u5f8c\u306e\u9078\u8003\u3067\u3082\u8f9e\u9000\u8005\u304c\u6e1b\u308a\u3001\u63a1\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u8df5\u5f8c2\u30ab\u6708\u307b\u3069\u30671\u5e74\u3076\u308a\u306b\u30a8\u30f3\u30b8\u30cb\u30a2\u306e\u63a1\u7528\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\t<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u30dd\u30a4\u30f3\u30c8<\/h4>\n\n\n<div class=\"beard-bear-blocks-box  is-style-box-style-02\">\n\t\t<div 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