ä»äºå
容
æ¬ããžã·ã§ã³ã¯ãæ¥çåã®è³Œè²·ä¿èšŒåãªããŒã«ã¡ãã£ã¢ãããã¯ãŒã¯ãã¯ã©ã·ã«ãªããŒã«ãããã¯ãŒã¯ãã«ããããã»ãŒã«ã¹å
ŒBizDevã®ç«ã¡äžãã¡ã³ããŒãšããŠã®åœ¹å²ãæ
ããŸãã
äž»ãªããã·ã§ã³ã¯ãASPããã³åºåäž»ã«å¯Ÿããæ³äººå¶æ¥æŽ»åãéããŠãäºæ¥ã®å£²äžæé·ãçœåŒããã ãã§ãªãã売äžã»å©çã»ROIãšãã£ãæ°å€æ§é ãå¯èŠåããæç¶çã«ã¹ã±ãŒã«ããå¶æ¥ã¢ãã«ã»åçã¢ãã«ãèšèšããããšã§ãã
å
·äœçã«ã¯ãASPã»åºåäž»ã«å¯ŸããŠãã¯ã©ã·ã«ããã³ãã¬ã·ãã£ã¬ by ã¯ã©ã·ã«ããæã€æé4,000äžäººè¶
ã®ãŠãŒã¶ãŒåºç€ãã¬ã·ãŒãæçš¿ã«ãã賌買蚌æããŒã¿ã賌買ä¿èšŒååºåã¢ãã«ãšãã£ãç¬èªäŸ¡å€ã掻çšããææ¡å¶æ¥ãè¡ããŸããåãªãåºåæ ã®è²©å£²ã§ã¯ãªããåºåäž»ã®èª²é¡ïŒå£²äžæ¡å€§ã賌買ä¿é²ãROIæ¹åïŒã«å¯ŸããŠãã©ã®ãããªèšèšã»é
ä¿¡ã»æ¹åãè¡ãããšã§ææãæå€§åã§ããããèãæãææ¡åå¶æ¥ãæ±ããããŸãã
ãŸããåæ³šåŸãäºç®ã»å®çžŸã®é²æç®¡çãKPIã¢ãã¿ãªã³ã°ãæææ¹åæœçã®ç«æ¡ã»å®è¡ãŸã§äžè²«ããŠé¢äžããäºæ¥è²¬ä»»è
ãã«ã¹ã¿ããŒãµã¯ã»ã¹ããããã¯ãã»éçºããŒã ãšå¯ã«é£æºããªãããåºåäž»ã»ã¡ãã£ã¢åæ¹ã®LTVæå€§åãç®æããŸãã
å ããŠæ¬ããžã·ã§ã³ã¯BizDevèŠçŽ ãéåžžã«åŒ·ããå¶æ¥æŽ»åãéããŠåŸãããäžæ¬¡æ
å ±ã瀟å
ããŒã¿ãããšã«ã売äžã»å©çæ§é ã®åæãKPIèšèšãæé·ã·ããªãªã®èšèšãªã©ã«ãé¢äžããŸããä»åŸã®å°å
¥ã¡ãã£ã¢æ¡å€§ãã賌買ããŒã¿ã掻çšããé«åºŠãªã»ã°ã¡ã³ããŒã·ã§ã³ãã¬ããŒãã£ã³ã°æ©èœåŒ·åãšãã£ããããã¯ãé²åã«ããäºæ¥ãµã€ãããæèŠãåºããªããé¢ãã£ãŠããããšãã§ããŸãã
äžé·æçã«ã¯ãã»ãŒã«ã¹çµç¹ã®ç«ã¡äžãã»æ¡å€§ãã§ãŒãºã«ãããŠãå¶æ¥ããã»ã¹èšèšããã¬ããžã®ååãäœå¶æ§ç¯ãšãã£ãä»çµã¿ã¥ããã«ãæºããããšãæ³å®ããŠããŸããåãªãã売ãå¶æ¥ãã§ã¯ãªããäºæ¥ãåµãã䌞ã°ãå¶æ¥ãšããŠã®ãã£ãªã¢ãç¯ããããžã·ã§ã³ã§ãã
æ±ããèœåã»çµéš
ãå¿
é ã
ã»ç¡åœ¢åæã«ãããæ³äººå¶æ¥çµéš3幎以äž
ïŒSaaSãåºåãããŒã±ãã£ã³ã°æ¯æŽãã¡ãã£ã¢çã®ææ¡åå¶æ¥ãæ³å®ïŒ
ã»å£²äžç®æšãKPIéæã«åããæŠç¥ç«æ¡ããã³å®è¡çµéš
ãæè¿ã
ã»ããžã¿ã«åºåãã¢ãã£ãªãšã€ãããªããŒã«ã¡ãã£ã¢é åã®ç¥èŠ
ã»å¶æ¥æŠç¥ïŒã¢ã«ãŠã³ãæŠç¥ã®èšèšã»å®è¡çµéš
ã»å¶æ¥KPIèšèšãäºå®ç®¡çãæ°å€æ¹åã®çµéš
ã»æ°èŠäºæ¥ïŒæ°èŠãµãŒãã¹ç«ã¡äžããã§ãŒãºã§ã®å¶æ¥çµéš
ã»ã¡ã³ããŒè²æãããŒã ãããžã¡ã³ãçµéš
äºæ¥å
容
ã¬ã·ãåç»ã¡ãã£ã¢ãã¯ã©ã·ã«ããäžå¿ã«ãæé4,000äžäººä»¥äžãå©çšããçæŽ»è
åããµãŒãã¹ãå±éãè¿å¹Žã¯è³Œè²·ããŒã¿ãšåºåãçµã³ã€ãããªããŒã«ã¡ãã£ã¢äºæ¥ã«ã泚åããæ¥çåã®è³Œè²·ä¿èšŒååºåã¢ãã«ãã¯ã©ã·ã«ãªããŒã«ãããã¯ãŒã¯ããç«ã¡äžããåºåäž»ã»ã¡ãã£ã¢åæ¹ã®äŸ¡å€æå€§åãç®æããŠããŸãã