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ãå¿ é ã¹ãã«ã»çµéšã â äžèšããããã®çµéš ã»åªäœç€ŸïŒã¬ããïŒä»£çåºçã§ã®åºå審æ»ïŒã¬ã®ã¥ã¬ãŒã·ã§ã³éçšãå·®ãæ»ãéçšïŒã®çµéšïŒç®å®1幎以äžïŒ ã»åºåïŒWebã¡ãã£ã¢é åã§ã®éçšå®åçµéšïŒç®å®3幎以äžïŒ ãâäŸïŒåºåå ¥çš¿ã»é ä¿¡èšå®ã»é²è¡ç®¡çã»åçš¿ãã§ãã¯ã»éçšãµããŒãçïŒä»£çåºïŒåªäœç€ŸïŒäºæ¥äŒç€ŸäžåïŒ â äžèšãã¹ãŠã®ã¹ãã« ã»é¢ä¿è ïŒå¶æ¥ã»å¶äœã»ç€Ÿå å€ååŒå ïŒã«å¯Ÿããè«ç¹ïŒå€æçç±ãæŽçããŠäŒãã調æŽã§ããã³ãã¥ãã±ãŒã·ã§ã³å ã»Excelã®åºæ¬æäœïŒãã£ã«ã¿ãäžŠã¹æ¿ããåºæ¬é¢æ°ã¬ãã«ïŒ ãæè¿ã¹ãã«ã»çµéšã ã»æ¯è¡šæ³ã»ç¹åæ³ã»è¬æ©æ³ãªã©ãåºå衚çŸã«é¢ããåºç€ç¥èãâ»å®åã®äžã§èª¿ã¹ãªããéçšããŠããã¬ãã«ã§åé¡ãããŸãã ã»èšæž¬ãŸããã®é²è¡ç®¡ççµéšïŒã¿ã°ïŒUTMïŒGAçã®âå®è£ ãã®ãã®âã§ã¯ãªããèŠä»¶æŽçã»çªå£å¯Ÿå¿ïŒ ã»æ¥åæšæºåïŒæ¹åã®çµéšïŒãã§ãã¯ãªã¹ãããã³ãã¬ãæé æžãææ»ãåæžãªã©ïŒ ã»å°äººæ°ããŒã ã§ã®æ¥ååããŸãšãçµéšïŒOJTãã·ããã»ã¢ãµã€ã³èª¿æŽãå質管çãªã©ïŒ
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Key Responsibilities Brand Strategy & Leadership Define Japanâs brand vision and long-term strategy based on consumer and cultural insights. Translate global priorities into locally relevant plans that drive growth and acquisition. Represent Japan in regional and global forums. Integrated Marketing Lead end-to-end campaigns across media, social, PR, CRM, retail, digital, and experiential channels. Localize global concepts into culturally relevant storytelling. Ensure consistency across paid, owned, and earned channels while supporting business goals. Media & Performance Oversee media strategy across digital, social, search, programmatic, and offline. Manage agencies, optimize performance, track KPIs, and ensure ROI aligns with commercial objectives. Digital & Engagement Drive digital growth through social, influencer, and community strategies. Identify new platforms and Gen Z opportunities. Ensure content reflects brand DNA and resonates locally. PR & Influencer Lead PR and earned media to enhance brand desirability. Manage KOL/KOC, celebrity partnerships, and seeding programs with clear ROI. Insights & Analytics Use data and research to drive decisions. Monitor brand health, campaign performance, and consumer trends, with focus on Gen Z and lifecycle strategy. Leadership Lead and develop the marketing team, manage agencies, and oversee budget with a strong ROI focus. Profile 10â15+ years in marketing (fashion, luxury, or premium brands), including 5+ years in senior roles in Japan. Proven track record in brand growth, integrated campaigns, and media strategy. Experience in global environments, strong analytical and stakeholder skills, and fluency in Japanese and English. Passion for creative, consumer-centric brand building.
Skills & Competencies Deep understanding of Japanese consumer, cultural dynamics, retail landscape, and media ecosystem. Expertise across brand storytelling, integrated campaigns, digital & social strategy, media planning, and omnichannel marketing. Strong analytical mindset with ability to translate insights into actionable strategy. Excellent communication, collaboration, and stakeholder management skills. Fluency in Japanese and English. Passion for fashion, creativity, and joyful, consumer-centric brand building.
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