ðãã£ããã³ãŒãã¬ãŒã·ã§ã³/CRMã¹ãã·ã£ãªã¹ãð
508~636äž
ðæ ªåŒäŒç€Ÿãã£ããã³ãŒãã¬ãŒã·ã§ã³/ãäžéæ¡çšãCRMã¹ãã·ã£ãªã¹ãð
æ±äº¬éœæž¯åº
508~636äž
ðæ ªåŒäŒç€Ÿãã£ããã³ãŒãã¬ãŒã·ã§ã³/ãäžéæ¡çšãCRMã¹ãã·ã£ãªã¹ãð
æ±äº¬éœæž¯åº
ECãµã€ãéå¶
CRM/MA
ãã®ä»ãµã€ãéå¶
åŒç€Ÿã®åãã©ã³ã顧客ã«å¯ãæ·»ã£ãã«ã¹ã¿ããŒãžã£ãŒããŒãæãã顧客ãšã³ã²ãŒãžã¡ã³ãã匷åºãªãã®ã«ããããžã·ã§ã³ãåéããŸãã ã»æ°å®¢ãªããŒãæœçãªã©ã®ç«æ¡ãéå¶ã管ç ã»ã¡ã³ããŒã·ããããã°ã©ã ã®éå¶ã管ç ã»LINEã®éå¶CRMçµæåæ ã»èªåé ä¿¡ã¡ãŒã«ã«ããã·ããªãªã®äœæãå¶äœãçµé芳å¯ã«ããçµæåæ ã»é¡§å®¢å¥ã®æšç§»ãCRMæœçã®é²æãšçµæãã¢ãã¿ãªã³ã°ã»åæããææ¬¡ã§ç€Ÿå ã«å ±å ã»é¡§å®¢ã»ã°ã¡ã³ãæ¯ã®ROIäž»å°ã®ãã€ã€ãªãã£ããã°ã©ã ã®å®è£ ã»åçš®æœçã®å¯Ÿè±¡ãšãªã顧客ã»ã°ã¡ã³ãã®èšå® ã»CRMã€ãã·ã¢ããã®æšé²ãšæœçã®å®è¡
ã»CRM(MA)掻çšããEC売äžã®æŠç¥èšèš ã»1幎以äžã®MA/CRMããŒã«ã®çµéš ã»CRMé¢é£ã®ãµã€ãå¶äœã»ç®¡ç ã»æ°å®¢/æ¢åãªããŒãæœçãªã©ã®ç«æ¡ãéå¶ã管ç ã»é¡§å®¢ã³ãã¥ãã±ãŒã·ã§ã³ã®ç«æ¡ãéå¶ãåæ(LTVæå€§å) ã»ã«ã«ãã£ãŒããã
倧åŠé¢ïŒå士ïŒã倧åŠé¢ïŒæ³ç§ïŒã6幎å¶å€§åŠã倧åŠé¢ïŒãã®ä»å°éè·ïŒã倧åŠé¢ïŒä¿®å£«ïŒã倧åŠé¢ïŒMBA/MOTïŒã4幎å¶å€§åŠ
æ£ç€Ÿå¡
508äžåã636äžå
124æ¥ å èš³ïŒå®å šé±äŒ2æ¥å¶ãåæ æ¥æ ç¥æ¥
æ±äº¬éœæž¯åº
åšå® å€å ãªã¢ãŒãã¯ãŒã¯å¯
æçµæŽæ°æ¥ïŒÂ
600~1000äž
ãéšçœ²ã»ãµãŒãã¹ã«ã€ããŠã 楜倩ãã©ãã«ã¯ã楜倩ã°ã«ãŒãã®äžæ žãµãŒãã¹ãšããŠãåœå å€ã®æ è¡è ã«å€åœ©ãªæ ã® äœéšãæäŸãããªã³ã©ã€ã³æ è¡ãµãŒãã¹ã§ãã ãæ ãéããŠäººã ã®æ®ãããè±ãã«ããããšãããŽãŒã«ã«ãæ¥æ¬æå€§çŽã®ãªã³ã©ã€ã³æ è¡äŒç€Ÿãšã㊠æé·ãç¶ããäžçäžã®ã客ããŸã«æ°ããªæ ã®äŸ¡å€ããå±ãããŠããŸãã ãã®äžã§ãããŒã±ãã£ã³ã°éšéã¯ãæé©ãªããŒã±ãã£ã³ã°ææ³ãéããŠæ¥œå€©ãã©ãã«ã® 䟡å€ãåœå å€ã®æ è¡è ã«ããããããäŒãããã¡ã³ãå¢ããæŽ»åãéããŠ æ¥æ¬ã®æ è¡è ã¯ãã¡ãããäžçäžã®æ è¡è ã«æ¥œå€©ãã©ãã«ã®ãã¡ã³ã« ãªã£ãŠããã ãããšãç®æšãšããŠããŸãã ãåéèæ¯ã æ¥œå€©ãã©ãã«ã§ã¯ããŠãŒã¶ãŒãçæ³ã®ããã«ãèŠã€ããäºçŽãããŸã§ã®æææ±ºå®ã ãµããŒãããããããæ å ±ããã³ã³ãã³ãããšå®çŸ©ãããã®è³ªãšéã®åäžãããã³å¹æç㪠æ å ±äŒéã«æ¥ã åãçµãã§ããŸãã æ è¡èšäºäœæãSNSæçš¿ã¯ãã¡ããã®ããšããŠãŒã¶ãŒã¬ãã¥ãŒãåããã«ãæçš¿ãã èšäºãåçãå°çæ å ±ãªã©ãå€å²ã«ãããæ å ±ãæã ã®ã³ã³ãã³ãã®ã¹ã³ãŒãã§ãã è¿å¹Žããªã³ã©ã€ã³ãã©ãã«ãšãŒãžã§ã³ãæ¥çã§ã¯AIã®éèŠæ§ãæ¥éã«é«ãŸã£ãŠããŸãã åªããAIãµãŒãã¹ã«ã¯ãAIãåç §ããé«å質ãªã³ã³ãã³ããäžå¯æ¬ ã§ãã ãã®ãããç§ãã¡ã¯ãããŸã§ä»¥äžã«ã³ã³ãã³ãã®æ¡å ã«æ³šåããAIæä»£ã«ãããŠã æ¥çããªãŒããããµãŒãã¹ã®æäŸãç®æããŠããŸãã ä»ååéããããžã·ã§ã³ã¯ããã®åãçµã¿ãæšé²ããéèŠãªåœ¹å²ãæ ããŸãã ç¹ã«ããŠãŒã¶ãŒã¬ãã¥ãŒãããã«ããã°æçš¿ãšãã£ãUGCïŒUser Generated ContentïŒã® 質ãšéãæå€§åãããããã广çã«æŽ»çšããŠããããšãããã·ã§ã³ãšãªããŸãã ïŒé åïŒ ã»äºæ¥ãŸãã¯çµç¹ãã§ãŒãºã®é å æ¥æ¬æå€§çŽã«æé·ããæ è¡ãµãŒãã¹ã§ãããå€ãã®æ è¡è ã«ã€ã³ãã¯ããäžããããä»äºã§ãã ãã€AIã«ãã£ãŠåçã«å€åãèµ·ããŠãããã§ãŒãºã§ãããããæ¥ã æ°ãããã¯ãããžãŒãžã® ææŠãã¹ããŒãæããã£ãŠäœæã§ããç°å¢ã§ã ã»è£éæš©ãçµç¹ã«ã«ãã£ãŒã®é å Get things Doneã®ã¹ããªãããçµç¹ã«æµžéããŠãããèªçºçã«ä»äºãèµ·æ¡ã è£éãä»»ãããªãããããã¯ããäºæ¥ãèªããªãŒããŒã·ããããã£ãŠåãããŠããã颚åã§ã ã»ãã£ãªã¢ã¹ãããïŒåŸãããã¹ãã«ããã£ãªã¢ãã¹ïŒ CRMãããžã¿ã«ããŒã±ãã£ã³ã¹ãã·ã£ãªã¹ãããããã¯ããããŒãžã£ãŒãããŒã¿ãµã€ãšã³ãã£ã¹ã ãã¶ã€ããŒãªã©ç€Ÿå ã®å€æ§ãªã¹ãã«ã»çµéšãæã£ãã¡ã³ããŒãšåç£ç¢ç£šããªãã ã³ã³ãã³ãããŒã±ãã£ã³ã°ããã£ã³ããŒã³èšèšããããã¯ããã¶ã€ã³ãªã© 倿§ãªããŒã±ãã£ã³ã°ã¹ãã«ã身ã«ä»ããããšãã§ããŸãã å°æ¥çã«ã¯ã³ã³ãã³ãåéå šäœã®æŠç¥ãèãããããžã¡ã³ãããä»ã®ããŒã±ãã£ã³ã°éšéãžã® ææŠãªã©æ§ã ãªãã£ãªã¢ãã¹ãèããããŸã ã»ç«¶åä»ç€Ÿãšã®å·®å¥å 楜倩åžå Žã楜倩ã«ãŒããæ¥œå€©ã¢ãã€ã«ãªã©æ¥œå€©ã®æ§ã ãªãµãŒãã¹ã楜倩äŒå¡ããŒã¿ã 掻çšããäžççã«ãçšæãªå€§èŠæš¡ããŒã¿ãæ±ã£ãããŒã±ãã£ã³ã°ã«ãã£ã¬ã³ãžããããšãå¯èœã§ã å 補ã«ã«ãã£ãŒãæ ¹ä»ããŠããããšã³ãžãã¢ãããŒã¿ãµã€ãšã³ãã£ã¹ãããã¶ã€ããŒç㯠瀟å ã«åšç±ããŠããŸãã ãããã®ã¹ãã·ã£ãªã¹ããšè¿ããè·é¢ã§ã¹ããŒãæããã£ãŠãã€ãããã¯ãª ã¢ãã¥ãããäœéšã§ããŸã ãæ¥åå 容ã å ·äœçã«ã¯ãUGCã³ã³ãã³ããããã¥ãŒãµãŒãšããŠã以äž2ã€ã®UGC㮠質ãšéã®æ¹åããã³æŽ»çšä¿é²ãæ ããŸãã 1ïŒããã«å®¿æ³è ã®ãŠãŒã¶ãŒæçš¿ã¬ãã¥ãŒé¢é£ ã»æ¥œå€©ãã©ãã«ãéããŠå®¿æ³æœèšã«å®¿æ³ãããŠãŒã¶ãŒã«å¯ŸããŠãã¬ãã¥ãŒã®æçš¿ãä¿ã ããã®è³ªãšéãæå€§åããããããæœçã®äŒç»ããã³æšé²ããŸã ïŒäŸïŒæçš¿ã€ã³ã»ã³ãã£ãèšèšãšPDCAæšé²ãå£ç¯ã®æçš¿ãã£ã³ããŒã³å®æœ ãåå¥ããã«ããŠãŒã¶ãŒã¬ãã¥ãŒãä¿é²ã§ãããã£ã³ããŒã³ããµãŒãã¹ã®èšèšãæšé² ãæçš¿ãããã¬ãã¥ãŒã®æ°ãå 容ãšè²¢ç®åºŠã®å®éåããã³ãã®ã¢ãã¿ãªã³ã°ãšæ¹åPDCAã®æšé²ãªã©ïŒ ã»ãŠãŒã¶ãŒãæ±ããŠãããŠãŒã¶ãŒã¬ãã¥ãŒã調æ»ããããã¹ããŠãŒã¶ãŒã¬ãã¥ãŒã® ãäœéšã·ããªãªãå®çŸ©ãããã«åºã¥ãã¬ãã¥ãŒãããã¯ãã®UIæ¹åããªãŒãããŸã ã»åœ±é¿åã®ããã¬ãã¥ã¢ãŒã®çºæãç²åŸãè²æãå³ããŸã 2ïŒå®¿æ³æœèšã楜倩ãã©ãã«å ã«æçš¿ããã³ã³ãã³ãé¢é£ ã»æ¥œå€©ãã©ãã«ãæã€å®¿æ³æœèšã楜倩ãã©ãã«ã«ã³ã³ãã³ããæçš¿ã§ããæ©èœãå©çšã㊠ããŠãŒã¶ãŒãå¿ èŠãšããã³ã³ãã³ããæ¥æ¬å šåœã®å®¿æ³æœèšã«æçš¿ããŠãããããã® ãäŒç»ããã£ã³ããŒã³ãé²åºèšèšã®äŒç»æšé²ãè¡ããŸã ïŒäŸïŒãªãŒã«ã€ã³ã¯ã«ãŒã·ãçã®ãã¬ã³ãããã£ãããããªãŒã«ã€ã³ã¯ã«ãŒã·ãã«ãŸã€ãã ãèšäºã®æ²èŒãä¿ããããããã¥ã¬ãŒã·ã§ã³ããŠã³ã³ãã³ãåãé客ã®å¢å€§ãå³ãããªã©ïŒ
ãå¿ é èŠä»¶ã 以äžããããã®çµéš ã»ã¯ãã³ããã¬ãã¥ãŒã掻çšããããŒã±ãã£ã³ã°çµéš 3å¹Žä»¥äž ã»äŒæ¥ã®èªç€Ÿã®SNSã¢ã«ãŠã³ãéçšçµéš 3å¹Žä»¥äž ã»ã³ãã¥ããã£ãµã€ããã³ãã¥ããã£ãŒãµãŒãã¹ã®éçšçµéš 3å¹Žä»¥äž ã»ããžã¿ã«éããžã¿ã«åããã³ã³ãã³ãã®äŒç»çµéš 5å¹Žä»¥äž ãæè¿èŠä»¶ã ã»ãŠã§ããããã¥ãŒãµãŒãUIãã¶ã€ããŒã®çµéš ïŒãŠãŒã¶ãŒèª¿æ»ããŠãŒã¶ãŒã·ããªãªèšèšããããã¯ãïŒãµãŒãã¹ã®äŒç» ã瀟å å€ã¹ããŒã¯ãã«ããŒèª¿æŽããã£ã¬ã¯ã¿ãŒç®¡çïŒ ã»ã€ã³ã¹ã¿ã°ã©ã ãªã©ãµãŒãããŒãã£ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ã®èªç€Ÿã¢ã«ãŠã³ãéçšçµéš ã»ãããã¯ããããŒãžã£ãŒã®çµéšïŒãããã¯ãéçºä»æ§ã®å®çŸ©ïŒ ã»SQLäžäžçŽä»¥äž ã»PythonäžäžçŽä»¥äž ã»TableauäžäžçŽä»¥äž ã»FigmaäžäžçŽä»¥äž
-
627~1134äž
ãè·åå 容ã ã»åžå ŽããŠãŒã¶ãŒååã®åæãšããã®çµæã«åºã¥ããããŒã±ãã£ã³ã°æŠç¥ã®ç«æ¡ãéè¡ ã»ãããã¯ãã®ããŒã±ãããã£ãããé«ããããã®ææ®µã®ç«æ¡ãéè¡ ã»äºæ¥èšç»ã«çŽã¥ãåºå宣äŒäºç®çå®åã³åºå宣äŒäºç®ç®¡ç ã»ä»£çåºãã¡ãã£ã¢ãšã®æè¡æ¥åç â»é·æçãªæŽ»èºãããŠããã ãäžã§ãéçšã¿ã€ãã«ã®ããŒã±ãã£ã³ã°æŠç¥ãã察å¿ããã ãå¯èœæ§ãããããŸãã â»ãçµéšã驿£ã«åãããŠãããžã¡ã³ãããä»»ãããŸãã ãé åã ã»éœåºŠçã¿åºãããŠãããæ°ããäœéšããå±ããå¿ èŠããããããæ¢åã®ææ³ã«ãšããããªããã£ã¬ã³ãžãæ±ããããç°å¢ã§ãã ã»çŽæ¥ãäºæ¥éšé·ããããã¥ãŒãµãŒãšé£æºããšããæ¥åãæšé²ã§ããç°å¢ã§ãã ã»ã¹ããŒãã£ãŒãªæææ±ºå®ã®ç°å¢ã§æ¥åãæšé²ããã ããŸãã ã»ã¿ã€ãã«ããšã«å¿ èŠãªäºç®ãææ¡ããèšç»ãæšé²ããŠããã ããŸãã ã»åœå å€åããã°ããŒãã«ã«ãã£ã¬ã³ãžã§ããæ©äŒããããŸãã(æ±äººIDïŒ428496)
ãå¿ é ã ã» äºæ¥äŒç€Ÿã§ã®ããŒã±ãã£ã³ã°æŠç¥ã®çå®ãå®è¡ã®å®åçµéš ãæè¿ã ã» ãã©ãããã©ãŒã åããã²ãŒã ã®ããŒã±ãã£ã³ã°å®åçµéš ã» AIãçšããæ¥åæ¹åãããã©ãŒãã³ã¹ãåäžãããçµéšã»å®çžŸ
人ã ã人çã®å€ããéããäœæ°ãªãæ¥åžžã« ã¯ã¯ã¯ã¯ããããããããšã³ã¿ãŒãã€ã³ã¡ã³ããå±ããããšã§ã éå±ãªèª°ãã®ææ¥ãå°ãã§ãåŸ ã¡é ããã§ãããã»ã»ã» ç«ã¡æ¢ãŸã£ã誰ããäžæ©åãžé²ããã£ãããã€ããããã»ã»ã» å°ããªãã³ã·ã§ã³ã®äžå®€ã§åµæ¥ãããã®æ¥ãããã®æ³ãã§åã«é²ãã§ããŸããã ç§ãã¡ã¯äœæ°ãªãæ¥åžžããšã³ã¿ãŒãã€ã³ã¡ã³ãã§çŽ æŽãããããããšã§ åžæãšæŽ»åã«æºã¡ãäžã®äžãã€ãã£ãŠãããŸãã
450~540äž
ïŒããžã·ã§ã³æŠèŠïŒ åœããžã·ã§ã³ãæå±ãããšã¯ã¹ããªãšã³ã¹ãã¶ã€ã³ããŒã ã§ã¯ãå°å±ã¡ã€ã¯ã¢ããã¢ãŒãã£ã¹ããèµ·ç¹ãšããããªã³ã©ã€ã³æœçããªãã©ã€ã³ã€ãã³ããéããŠãã©ã³ãã®é¡§å®¢äœéšãåµåºããŠããŸãã æ¬ããžã·ã§ã³ã§ã¯ãã©ã€ãã·ã§ããã³ã°ãã¹ã¿ããã¬ãã¥ãŒãªã©ã®ãªã³ã©ã€ã³æœçãäžå¿ã«ã顧客äœéšåäžã«åããæœçã®äŒç»ç«æ¡ããå®è¡ã广åæãŸã§äžé£ã®æ¥åããæ åœããã ããŸãã æœçã®äŒç»ã¯ããŒã å ã§äž»äœçã«ç«æ¡ããã¡ã€ã¯ã¢ããã¢ãŒãã£ã¹ãã®æèŠãã¯ãªãšã€ãã£ããªèŠç¹ãåãå ¥ããªãããã©ãã·ã¥ã¢ããããŠãããŸãã宿œããæœçã«ã€ããŠã¯å¹ææ€èšŒãåæãè¡ãããã®çµæã次ã®äŒç»ã»æœçãžãšã€ãªããŠãããŸãã ã¢ãŒãã£ã¹ãã®äžç芳ãå°éããªããã瀟å é¢ä¿éšçœ²ãåºèã瀟å€ããŒãããŒãšç·å¯ã«é£æºããæœçãå®éããã調æŽåãšãããžã§ã¯ãæšé²åããããŠããŒã¿ã«åºã¥ãåæåãæ±ããããããã©ã³ãã®æé·ãæ ãéèŠãªããžã·ã§ã³ã§ãã ïŒäž»ãªæ¥åå å®¹ïŒ ïŒïŒOMOæ¥åã®æŠç¥çå®ããã³å®è¡ïŒ ã©ã€ãã·ã§ããã³ã°ãã¹ã¿ããã¬ãã¥ãŒãªã©ã®ãªã³ã©ã€ã³æœçã®äŒç»ç«æ¡ãå®è¡ã广åæã»ã¬ããŒãäœæãªã© ãããããã ïŒïŒã¡ã€ã¯ã¢ããã¢ãŒãã£ã¹ããšé£æºãã顧客äœéšæœçã®äŒç»ã»å®è¡ïŒ ã¢ãŒãã£ã¹ã掻åãçŸè²šåºãªã©ã§ã®ã€ãã³ãã«é¢ããäŒç»éå¶ãµããŒãïŒåºé ã¹ã¿ãããžã®æç€ºåºããåæãšã®èª¿æŽãªã©ãå«ã¿ãŸãïŒ ïŒïŒã¢ãŒãã£ã¹ã掻åã«é¢ããå€éšé£æºïŒ çŸå®¹å°éåŠæ ¡ãžã®å¶æ¥å¯Ÿå¿ãã¢ãŒãã£ã¹ã掟é£èª¿æŽãå€éšé¢ä¿è ãšã®æè¡ïŒãªã³ã©ã€ã³åè«ããïŒ ã ïŒïŒæœçæšé²ã«äŒŽã瀟å å€èª¿æŽããã³ããŒã éå¶ãµããŒãïŒ é¢ä¿éšçœ²ãšã®èª¿æŽãè³æäœæãäŒè°éå¶ãªã©ã®ããŒã ãµããŒãæ¥å â»åºæ¬çã«ã¯ïŒïŒOMOé åãäžå¿ã«æ ã£ãŠããã ãããšãæ³å®ããŠããŸããããçµéšã»ã¹ãã«ã«å¿ããŠæ åœæ¥åã®ç¯å²ã»æ¯éã¯èª¿æŽããããŸãã ïŒé åãã€ã³ãïŒ âã¡ã€ã¯ã¢ããã¢ãŒãã£ã¹ããšååããªããããã©ã³ãäœéšãèšèšããããŒã±ãã£ã³ã°ã«æºããã å°å±ã¡ã€ã¯ã¢ããã¢ãŒãã£ã¹ããšé£æºããªãããã©ã€ãã·ã§ããã³ã°ãã¹ã¿ããã¬ãã¥ãŒãªã©ã®ãªã³ã©ã€ã³æœçãçŸè²šåºã€ãã³ããªã©ã®é¡§å®¢äœéšãäŒç»ã»æšé²ããŸããã¢ãŒãã£ã¹ãã®èŠç¹ã衚çŸãåãå ¥ããªããäŒç»ã磚ããŠããããã»ã¹ãããã®ããžã·ã§ã³ãªãã§ã¯ã®é¢çœãã§ãã âOMOæœçã®å®åçµéšãç©ã¿ãåžå ŽäŸ¡å€ã®é«ãã¹ãã«ã身ã«ã€ãããã ã©ã€ãã·ã§ããã³ã°ãã¹ã¿ããã¬ãã¥ãŒãªã©ã®ãªã³ã©ã€ã³æœçã䞻軞ã«ãçŸè²šåºã€ãã³ããªã©ã®ãªãã©ã€ã³æœçã«ãé¢ãããŸããããžã¿ã«ãšãªã¢ã«åæ¹ã®é¡§å®¢æ¥ç¹ã«æºãããªããããã©ã³ãäœéšãç«äœçã«èšèšããçµéšãç©ãããšãã§ããŸãã âããŒã¿ã«åºã¥ã广æ€èšŒãéããŠãåçŸæ§ã®ããããŒã±ãã£ã³ã°ã¹ãã«ãç¿åŸ æœçã®äŒç»ããå®è¡ãããŒã¿åæã«ãã广æ€èšŒãŸã§äžè²«ããŠæ åœããŸããæ°å€ã顧客ããŒã¿ãããšã«æœçãè©äŸ¡ããæ¬¡ã®äŒç»ãžãšã€ãªããçµéšãéããŠãåçŸæ§ã®ããããŒã±ãã£ã³ã°æèã身ã«ã€ããããšãã§ããŸãã ïŒãã®ãããªæ¹ã«ãªã¹ã¹ã¡ïŒ ã»ã¡ã€ã¯ã¢ããã¢ãŒãã£ã¹ããªã©ã¯ãªãšã€ãã£ããªå°éè·ãšååããªããããã©ã³ãäœéšã圢ã«ããŠããä»äºã«é åãæããæ¹ ã»çŸå®¹ãã¡ã€ã¯ã®ãã¬ã³ãã«èå³ãæã¡ããã©ã³ãã®äžç芳ãçè§£ããªããäŒç»ãèããããšã«é¢çœããæããæ¹ ã»ã€ãã³ãããªã³ã©ã€ã³æœçãéããŠãã顧客ããã©ã³ããšåºäŒãäœéšãã®ãã®ããäŒç»ã»èšèšããä»äºã«é¢å¿ã®ããæ¹ ã»ããžã¿ã«æœçãšãªã¢ã«æœçã®åæ¹ã«é¢ãããªãããOMOé åã§ã®å®è·µçãªãã£ãªã¢ãåºãããæ¹ ã»åæ¥åãããç°å¢ã®äžéšæ¥åã§ã¯ãªããäŒç»ã»å®è¡ã»åæãŸã§äžè²«ããŠé¢ãããªãããæœçãæè§Šãæãæã£ãŠæšé²ãããæ¹
ïŒå¿ é ïŒ âäžèšããããã®ãçµéš ãã»OMOãECãCRMããŸãã¯ããžã¿ã«ããŒã±ãã£ã³ã°é åã«ãããŠãå®éçããŒã¿ïŒèŠèŽè 屿§ã»è³Œè²·ããŒã¿ã»LTVçïŒãåæãã賌買äœéšïŒCXïŒã®åäžã«ç¹ããæœçãäŒç»ã»å®è¡ãããçµéš ãã»ã©ã€ãé ä¿¡ã»ã©ã€ãã³ããŒã¹ã»SNSéçšã«ãããŠãå®éã»å®æ§ããŒã¿ïŒèŠèŽæ°ã»ãªã¢ã¯ã·ã§ã³ã»è³Œè²·è¡åããŒã¿çïŒã®åæã«åºã¥ããã³ã³ãã³ãã®äŒç»ã»ç«æ¡ããã³æ¹åãäž»å°ãããçµéš â瀟å å€ãšã®èª¿æŽã»æè¡ãå«ãæ¥åçµéš âæ°å€åæãã¬ããŒãã£ã³ã°æ¥åã®çµéš âåºæ¬çãªPCã¹ãã«ïŒExcelïŒPowerPointã䜿çšããè³æäœæã»ããŒã¿ç®¡çïŒ âè€æ°æ¥åã䞊è¡ããŠé²ããé²è¡ç®¡çèœå âã©ã€ãã·ã§ããã³ã°ïŒ20æïœïŒãã€ãã³ãæºåãªã©ã®æ·±å€å¯Ÿå¿ãåºåŒµãå¯èœãªæ¹ïŒææ°æ¥çšåºŠçºçããå¯èœæ§ããããŸãïŒ âçŸå®¹ã»åç²§åæ¥çãžã®èå³ã»é¢å¿ ïŒæè¿ïŒ âCDPïŒTreasure DataçïŒã®æŽ»çšçµéš ïŒæ±ãã人ç©åïŒ âç¶æ³ã«å¿ããŠæè»ã«å¯Ÿå¿ããåšå²ãšååããŠæ¥åãé²ããããæ¹ âèªãèããäž»äœçã«è¡åã§ããæ¹ âäŒç»ã ãã§ãªããå®è¡ã»éçšãŸã§ç²ã匷ãé¢ãããæ¹ âSNSããã¬ã³ããžã®æåºŠãé«ãæ¹
-
600~1000äž
Anker Japanå ¬åŒãªã³ã©ã€ã³ã¹ãã¢/ã¢ããªã®å£²äžæå€§åãšé¡§å®¢äœéšã®åäžãç®çã«ã販売æŠç¥ã®ç«æ¡ãšæšé²ãUIUXèšèšããéçº/å¶äœãã£ã¬ã¯ã·ã§ã³ãé¢é£ãããããžã§ã¯ãããªãŒãããã ããŸãã æ¥åå 容 ã»KPIã®èšèšããã¢ãã¿ãªã³ã°ãéæã«åããåçš®ã¢ã¯ã·ã§ã³ã®çå®ã»ãããã¯ãéšéãšé£æºãã販売æŠç¥ã販ä¿äŒç»ã®ç«æ¡ãšå®è¡ ã»å€éšãã³ããŒ/ããŒãããŒãšã®èŠä»¶å®çŸ©ã»ãã£ã¬ã¯ã·ã§ã³ (å ¬åŒãªã³ã©ã€ã³ã¹ãã¢ã¯Shopifyã«ãŠéå¶) ã»é¡§å®¢äœéšåäžã«åããŠããã¶ã€ããŒããã©ã³ãæ åœãšé£æºãããµã€ãæ¹åããã³ãªãŠã³ãã¡ãã£ã¢æ åœãšé£æºããã³ã³ãã³ãæ¡å ã®æšé² ã»LTVæå€§åãç®çãšããCRM/OMOæŠç¥ã®æšé² ã»ç©æµãªãã¬ãŒã·ã§ã³ãåšåº«ç®¡çãã«ã¹ã¿ããŒãµããŒããæ ãä»ããŒã ãšã®é£æºãšä»çµã¿ã¥ãã ä»äºã®é å D2Cããžãã¹ã®æåç·ã§ãå ¬åŒãªã³ã©ã€ã³ã¹ãã¢/ã¢ããªãéãã顧客äœéšã®èšèšãããã€ã€ãªãã£åäžãŸã§ãæŠç¥ç«æ¡ããæœçå®è¡ãŸã§ãäžæ°éè²«ã§æ ããããšããæ¬ããžã·ã§ã³ã®æå€§ã®é åã§ãã販売æŠç¥ã»UI/UXã»CRM/OMOã»ã¢ããªæŽ»çšãŸã§ãçµ±åçã«èšèšããèªãã®æã§æ°ããã¢ã€ãã¢ãæœçã圢ã«ããŠããããžã·ã§ã³ã§ãã ãŸãã¢ã³ã«ãŒã»ãžã£ãã³ã¯å€è³ã®ããã¯ãã³ãã£ãŒäŒæ¥ã§ãããªããæ¥æ¬æ³äººã®è£éã倧ãããããŒã±ãã£ã³ã°ãã»ãŒã«ã¹ã®æææ±ºå®ã¯æ¥æ¬æ³äººã§å®çµããŸããããžãã¹ãããã§ãã·ã§ãã«ãç®æãã»ã«ãã¹ã¿ãŒã¿ãŒã®æ¹ã§ããã°ãæ§ã ãªã¹ãã«ã身ã«ã€ããªãã倧ããæé·ããããšãã§ããç°å¢ã§ãã
å¿åè³æ ŒïŒå¿ é ïŒ ã»ãããžã§ã¯ããããžã¡ã³ãçµéš ã»ãµã€ãå¶äœã«é¢ããåºæ¬çãªç¥è ã»äºæ¥äŒç€Ÿã«ãŠShopifyãçšããECãµã€ãã®éçšçµéš(1幎以äž)ããããã¯æ¯æŽäŒç€Ÿã§ã®æ¯æŽçµéš (3幎以äž) ã»ãšã³ãžã㢠/ ãã¶ã€ããŒãžã®ãã£ã¬ã¯ã·ã§ã³æ¥åçµéš ã»Googleã¢ããªãã£ã¯ã¹ãªã©ãã¢ã¯ã»ã¹è§£æããŒã«ã®å®åçµéš ã»ãã€ãã£ãã¬ãã«ã®æ¥æ¬èªèœå (æ¥æ¬èªã第äžèšèªã§ãªãå Žåã¯æ¥æ¬èªèœå詊éšN1以äž) ã»æ¥åžžäŒè©±ã¬ãã«ã®è±èªåïŒããããTOEIC600ç¹ä»¥äžãæ¥åå ã§èªã¿æžããã§ããã¬ãã«ïŒ å¿åè³æ ŒïŒæè¿ïŒ ã»å°äººæ°ãããã¯äžäººã§ãããžã§ã¯ãã®ç«ã¡äžããæšé²ã«æºãã£ããçµéšããã³ãã£ãŒäŒæ¥ã§ã®çµéš ã»ECãµã€ãã®æ§ç¯çµéš ã»ã¯ãªãšã€ãã£ãã®å¶äœçµéš (Adobe/Figmaç) ã»CRM/OMOæœçã®å®åçµéš ã»ãã€ã€ãªãã£ããã°ã©ã ã®éçšçµéš æ±ãã人ç©å ã»ã»ã«ãã¹ã¿ãŒã¿ãŒã§ãããèªãç©æ¥µçã«ä»äºãæšé²ããŠãããæ¹ ã»æ¢ææŠå¿µã«ãšãããããç®æšããéç®ãæ£ããéçãèããããæ¹ ã»è«ççã«ãæ°åã«åºã¥ããŠæèã§ããæ¹ ã»ç«ãŠã仮説ã«åºã¥ããŠãè€æ°ã®æ¥åãã¹ããŒãæãæã£ãŠéè¡ã§ããæ¹ ã»å€åœç±ã®ããŒã ãšã¹ã ãŒãºã«åæ¥ã§ããæ¹ ã»æŠç¥/æŠè¡ããã¬ãŒã ã¯ãŒã¯ãèªãèããã®ã奜ããªæ¹
ããžã¿ã«è£œåã®éçºã»è£œé ã»è²©å£² ïŒAnkerã°ã«ãŒãã®æ¥æ¬æ³äººïŒ
800~1000äž
ãäŒç€ŸæŠèŠã Retail AIã¯ãå šåœ585åºèã»å£²äžé«1.2å åèŠæš¡ã®ãã©ã€ã¢ã«ã°ã«ãŒãçºã ãªããŒã«DXã®äžæ žãæ ããã¯ãããžãŒã«ã³ãããŒã§ãã èªç€Ÿéçºã®ã¹ããŒãã«ãŒããSkipCartãããªããŒã«ã¡ãã£ã¢ãAIã«ã¡ã©ãããŒã¿åæåºç€ãªã©ã掻çšããçŸå Žèµ·ç¹ã§å°å£²æ¥ã®èª²é¡ã解決ããŠããŸãã 2025幎7æã«ã¯è¥¿åãã°ã«ãŒãã«åç»ããå šåœèŠæš¡ã§ã®é©æ°ãå éäžã ããŒã¿ãšãã¯ãããžãŒã軞ã«ãå°å£²ã®æªæ¥ãå ±ã«åµã仲éãæ±ããŠããŸãã âæåŸ ããåœ¹å² Business Data Departmentæå±ã®ããŒã ãªãŒããŒåè£ãšããŠãé¢ä¿è ïŒBizãCSãå€éšããŒãããŒçïŒãšé£æºããéçºã¡ã³ããŒãšå ±ã«ãããã¯ãéçºãæè¡ã»ããžãã¹ã®äž¡é¢ãããªãŒãããŠããã ãããšãæåŸ ããŠããŸãã å ¥ç€ŸåŸã¯ããµã€ããŒãžãããã¯ãã®ããŒã ãªãŒããŒè£äœãšããŠãéçºãä¿å®ãå€è²©ã«åããã¢ã©ã€ã¢ã³ã¹ãTRIALïŒè¥¿åãšé£æºãã䟡å€åµåºã«åŸäºããŠããã ããŸãã å°æ¥çã«ã¯ããèªèº«ã®ç¹æ§ã«å¿ããŠãäºæ¥ã®ç¹å®é åã«ãããŠäžå¿çãªåœ¹å²ãæ ã£ãŠããã ãããšãæ³å®ããŠããŸãã âäºæ¥ã®é å æ¥æ¬æå€§çŽã®ãªããŒã«ã¡ãã£ã¢åºç€ïŒ äŒå¡æ°1,217äžäººãã¢ããªäŒå¡310äžäººã ãããŠãã©ã€ã¢ã«ã°ã«ãŒãå šåœã®æ žåºèã«åã¶ãµã€ããŒãžãããã¯ãŒã¯ãšããã åœå å§åçèŠæš¡ã®ã¿ãããã€ã³ããèå°ã«äºæ¥ãæšé²ã§ããŸãã å§åçãªããŒã¿è³ç£ ïŒ 258åä»¶ã®ID-POSããŒã¿ïŒæé3.4äžå以äžã®ã¢ã¯ã»ã¹ïŒãšããèšå€§ãªè³Œè²·ããŒã¿ãåºç€ã«ãåºåé ä¿¡ãšå®éã®è³Œè²·è¡åãçµã³ã€ããæ¬è³ªçãªãå¹æã®æå€§åãã«ææŠã§ããŸãã éå¿çãªæé·ããŒãããã ïŒ AI掻çšã1stããŒãã£ããŒã¿ã®æ·±åã«ãããåºååç100ååè¶ ãç®æããã€ãããã¯ãªããã¿ã€ãºæŠç¥ã®äžæ žãæ ãããšãã§ããŸãã ãäžæ¹ãããã®ç€ŸäŒè²¢ç® ïŒ æ¶è²»è ã«ã¯æé©ãªæ å ±ããã¡ãŒã«ãŒã«ã¯è²©ä¿ã®æé©åããå°å£²ã«ã¯ã«ããŽãªãŒæé·ãããããã瀟äŒã«è²¢ç®ãããããã¯ãã§ãã âæ¥åå 容 ãŸãã¯ãµã€ããŒãžãããã¯ãã®PDMãšããŠçŸå Žã®è§£å床ãé«ããŠããã ããŸãã å°æ¥çã«ã¯ããµã€ããŒãžã»ã¢ããªã»ã«ãŒããæšªæãããªããŒã«ã¡ãã£ã¢å šäœã®æŠç¥ç«æ¡ãã è²¢ç®åºŠã»ç¹æ§ã«å¿ããŠäºæ¥ã®äžéšãæ ããã£ãªã¢ãæããããžã·ã§ã³ã§ãã ãæ¥åå 容ã âïŒéãå ¥ãçŽåŸïŒ ã» å€è²©ã»ã¢ã©ã€ã¢ã³ã¹æšé² ïŒ ãã©ã€ã¢ã«åºèããã³å€éšååŒå åãã®ãµã€ããŒãžã·ã¹ãã ã®äŸ¡å€ã®æå€§åã»åµåºã«åããäŒç»ã»æ¹å 㻠課é¡ã®æ§é åãšèŠä»¶å®çŸ© ïŒ é¡§å®¢ïŒåºåäž»ã»å°å£²ïŒã®ããžãã¹èª²é¡ããã¢ãªã³ã°ããæè¡ä»æ§ãžã®èœãšã蟌㿠㻠ãããã¯ãã®å質åäž ïŒ ãªã¢ãŒããã¯ãã£ãUI/UXæ€èšŒãéãããåºååªäœãšããŠã®ç¢ºå®æ§ãšåªäœåã®åäž ã» ã¹ããŒã¯ãã«ããŒé£æº ïŒ éãšã³ãžãã¢ïŒå¶æ¥ã»CSã»çµå¶å±€çïŒãéçºããŒã ãå€éšååŒå ãšã®åæ»ãªé£æºããã³ãªã¬ãŒã·ã§ã³æ§ç¯ ã» ããŒã ãããžã¡ã³ã ïŒããŒã ã®ãªãŒãã£ã³ã° ã» éçºã»ä¿å®æ¥åã®ãªãŒã ïŒéçºã¡ã³ããŒãšå ±ã«èšèšã»å®è£ ãäž»å°ïŒäž»ã«ãµã€ããŒãžãããã¯ãïŒ ïŒè£è¶³æ å ±ïŒ âæ±äº¬æ¬ç€Ÿå€åã®å ŽåïŒãªã¢ãŒãÃåºç€Ÿã®ãã€ããªããå€åãåºæ¬ãšããæ1åïŒ4ã5æ¥éçšåºŠïŒã®çŠå²¡çå®®è¥åžãžã®åºåŒµãã âçŠå²¡ãªãã£ã¹å€åã®å ŽåïŒå®®è¥åžãžã®æ¥åž°ã蚪åïŒé£æ¥å¯Ÿå¿ïŒãã âïŒå€æŽã®ç¯å²ïŒ ã»äŒç€Ÿå ã®å šãŠã®æ¥åã®ãã¡ãäŒç€Ÿãæç€ºããäžåã®æ¥å
å¿ é èŠä»¶/ã¹ãã« ã»å€§åä»¥äž ã»ãããã¯ããããžã¡ã³ãã»ãªãŒããŒçµéšïŒ ITãããã¯ãã®éçºã«ãããŠèŠä»¶å®çŸ©ããå®è£ ãŸã§ããªãŒãããçµéšïŒ3幎以äžç®å®ïŒ ã»æŠç¥ç«æ¡ã»æ°èŠäºæ¥ã®ç«ã¡äžãçµéšïŒ 0â1ããããã¯ã°ããŒã¹ãã§ãŒãºã§ã®è©Šè¡é¯èª€ã®çµéš æè¿èŠä»¶/ã¹ãã« ã»éçºã»ä¿å®æ¥åã®ãªãŒãçµéšïŒéçºç¥è ã»åºåã»ã¡ãã£ã¢äºæ¥ã®çµéšïŒ ããžã¿ã«åºåãã¢ããã¯ããªããŒã«ã¡ãã£ã¢çã«é¢ããæ¥åç¥è ã»ããŒã¿æŽ»çšããžãã¹ã®çµéšïŒ ID-POSã賌買ããŒã¿ãçšããåæã»ããŒã±ãã£ã³ã°ã»ãœãªã¥ãŒã·ã§ã³ææ¡ã®çµéš ã»BtoBã«ããã顧客æè¡ïŒ ã¯ã©ã€ã¢ã³ãã®çµå¶å±€ãçŸå Žè²¬ä»»è ã«å¯Ÿããå°å ¥åŸã®æŽ»ç𿝿Žãææå ±åãè¡ã£ãçµéš æ±ãã人ç©å ã»æœè±¡åºŠã®é«ã課é¡ã«å¯ŸããŠãèªãæ å ±ãæŽçã仮説ç«ãŠãã§ããæ¹ ã»ãªãŒããŒã·ãããçºæ®ãããããžã§ã¯ãæåã®ããã«æè»ã«è¡åã§ããæ¹ ã»ãæè¡ãããããŒã¿ãã«å¯ŸããŠåŒ·ãèå³ãæã¡ãç¶ç¶çã«åŠç¿ã§ããæ¹
-
600~900äž
â ä»äºæŠèŠ: æ ªåŒäŒç€ŸLuupã¯ãâè¡ãã ãããé§ ååãããã€ã³ãã©ãã€ããâãããã·ã§ã³ã«æ²ãã é»åããã¯ããŒããé»åã¢ã·ã¹ããªã©ãã€ã¯ãã¢ããªãã£ã·ã§ã¢ãLUUPïŒã«ãŒãïŒããæ¥æ¬åå°ã§å±éããŠããŸãã è¡ã«ã¯ãããŒãããšããç§»åã®ãããããããã€ã§ãããŒãããããŒããžé»åãã€ã¯ãã¢ããªãã£ã«ä¹ã£ãŠç§»åããããšãã§ããŸãã ãã€ãŠééã®é§ ãè¡ãçºå±ãããããã«ã LUUPã®ããŒããè¡ãã ãã«èšçœ®ããããšã§äººãéãŸãå Žæãã€ãããè¡ãã ããé§ åã®ããã«æŽ»æ§åããŠãããŸããLUUPãéããŠãç§»åã«ãããããŸããŸãªåé¡ã解決ã ãæ°ããªè¡ã®æªæ¥ãåµé ããŸãã çŸåšã¯ãæ±äº¬ã»æšªæµã»å€§éªã»äº¬éœã»ç¥æžã»å®éœå®®ã»åå€å±ã»åºå³¶ã»ä»å°ã»çŠå²¡ã»æå¹ã»é£èŠãªã©å šåœ34ãšãªã¢ã15,500ããŒãã è»äž¡40,000å°ã§ãµãŒãã¹ãå±éããŠããŸãã å°æ¥çã«ã¯ããã€ã¯ãã¢ããªãã£ã·ã§ã¢ã®æ®åã«ããCO2åæžãšããé«éœ¢ã®æ¹ãä¹ãããšãã§ããæ°ããé»åã¢ããªãã£ã®å°å ¥ãå®çŸãã ãã¹ãŠã®äººãå®å šã»äŸ¿å©ã«ç§»åã§ããæç¶å¯èœãªç€ŸäŒãã€ããããšãç®æããŸããïŒäŒç€ŸHPïŒhttps://luup.sc/ ïŒ ãMarketingéšã«ã€ããŠã LUUPã®Marketingéšã¯ãæ¥æé·äžã®äºæ¥ã®ã°ããŒã¹ãäžæã«æ ãããŒã ã§ãã ãã®äžã§ãCRMæ åœè ã¯ããŠãŒã¶ãŒãšãµãŒãã¹ã®æ¥ç¹ãã¹ãŠãéããŠãæé©ãªãŠãŒã¶ãŒäœéšãèšèšããç¶ç¶å©çšãä¿é²ããéèŠãªããžã·ã§ã³ã§ãã ãŠãŒã¶ãŒã®è¡åããŒã¿ãå©çšãã¿ãŒã³ãæ·±ãåæããäžäººã²ãšãã«æé©åãããã³ãã¥ãã±ãŒã·ã§ã³äœéšãèšèšã»å®è¡ããŠããã ããŸããã¡ãŒã«ã»Pushé ä¿¡ã«ãšã©ãŸããã ã¢ããªå äœéšãã«ã¹ã¿ããŒãžã£ãŒããŒå šäœã俯ç°ãããŠãŒã¶ãŒãLUUPãæçšãç¶ããããªãäœéšã¥ãããæ åœãããæŠç¥çãªããžã·ã§ã³ã§ãã ãä»äºå 容ã ã»CRMããŒã±ãã£ã³ã°æœçã®äŒç»ã»èšèšã»å®è¡ã»å¹ææž¬å® ã»ãŠãŒã¶ãŒã©ã€ããµã€ã¯ã«å šäœã®äœéšèšèšïŒãªã³ããŒãã£ã³ã°ããªãã³ã·ã§ã³ãäŒç åŸ©åž°ïŒ ã»ã»ã°ã¡ã³ãå¥ã®ããŒãœãã©ã€ãºãããã³ãã¥ãã±ãŒã·ã§ã³äœéšã®æ§ç¯ ã»ã¡ãŒã«ã»Pushã»ã¢ããªå ã¡ãã»ãŒãžãçµã¿åãããæé©ãªé ä¿¡èšèš ã»A/Bãã¹ãã«ããç¶ç¶çæ¹åãšCRMé¢é£KPIã®èšèšã»åæ ã»ãããã¯ãã»ããŒã¿ããŒã ãšé£æºãããŠãŒã¶ãŒè¡ååæãšãµãŒãã¹æ¹åææ¡ â»æ¥åå 容ã®å€æŽç¯å²ïŒäŒç€Ÿãæç€ºããæ¥å ãé åã ã»æ¥æ¬ã®äº€éã€ã³ãã©ãå€é©ãããµãŒãã¹ã«ãããŠããŠãŒã¶ãŒäœéšã®æ ¹å¹¹ãèšèšãããµãŒãã¹ã®æ¹åæ§ã«åœ±é¿ãäžããããŸãã ã»èŠæš¡ã®å€§ããªãŠãŒã¶ãŒã察象ãšããããŒãœãã©ã€ãºäœéšã¥ãããå®è·µã§ããŸãã ã»ç§»åãšããæ¥åžžè¡åã«é¢ãããµãŒãã¹ã®ãããèšèšããäœéšã®å¹æãè¡äžã§å®éã«ç®ã«ããæè§ŠãæããããŸãã ã»å°å ¥æžã¿ã®CRMããŒã«ïŒBrazeïŒã䜿ããªãããããŒã¿ããªãã³ãªãŠãŒã¶ãŒäœéšèšèšã®æåç·ã§ææŠã§ããŸãã ã»æ¥æé·æã®ã¹ã¿ãŒãã¢ããã§ãCRMã»UXã®å°éæ§ã掻ããããã£ãªã¢ã倧ããå éãããæ¥çã®ãã¹ããã©ã¯ãã£ã¹ãåµé ã§ããŸãã
â å¿ é ã¹ãã«: ïŒçµéšïŒ ã»toCãµãŒãã¹ãæã€äºæ¥äŒç€Ÿã«ãããCRMããŒã±ãã£ã³ã°å®åçµéš2å¹Žä»¥äž ã»ã¡ãŒã«ã»Pushéç¥ãªã©ã®CRMããŒã«ã掻çšããé ä¿¡æ¥åçµéš ã»ãŠãŒã¶ãŒã»ã°ã¡ã³ããŒã·ã§ã³ãã©ã€ããµã€ã¯ã«ããŒã±ãã£ã³ã°ã®å®åçµéš ïŒã¹ãã«ïŒ ã»ããŒã¿åæã«åºã¥ã仮説èšå®ã»æ€èšŒã¹ãã«ïŒExcelã»ã¹ãã¬ããã·ãŒãå¿ é ïŒ ã»A/Bãã¹ãã®èšèšã»å®è¡ã»å¹ææž¬å®ã¹ãã« ã»KPIèšèšãšã¬ããŒãã£ã³ã°äœæã¹ãã« ã»ãŠãŒã¶ãŒãžã£ãŒããŒèšèšãšã«ã¹ã¿ããŒãµã¯ã»ã¹èŠç¹ã§ã®äœéšèšèšã¹ãã« ã»ãŠãŒã¶ãŒå¿çãçè§£ããã³ãã¥ãã±ãŒã·ã§ã³èšèšãšã¹ããŒãªãŒããªã³ã°ã¹ãã« ã»ããŒã¿ããªãã³ãªPDCAã«ãããããžã¿ã«åºåãªã©ã䜿ã£ããŠãŒã¶ãŒç²åŸæœçã®éçšã¹ãã« â æè¿ã¹ãã«: ïŒçµéšïŒ ã»Brazeã®æŽ»çšçµéšïŒãŸãã¯åçã®CRMããŒã«ïŒSalesforce Marketing CloudãAdobe CampaignãKARTEãReproçïŒ ã»LTVåäžããã£ãŒã³æå¶ã«ç¹åããããŒã±ãã£ã³ã°çµéš ã»ãããã¯ãéçºãšã®é£æºãå®çŸããããã®ããããã¯ãã»ãšã³ãžãã¢ããŒã ãšã®ååçµéš ã»ã³ã³ãã³ãäœæãè¡ãããã®ããã¶ã€ããŒãšã®ååçµéš ïŒã¹ãã«ïŒ ã»SQLãPythonãRçãæŽ»çšããå®éåæã¹ãã« ã»HTML/CSSåºç€ç¥èïŒã¡ãŒã«ãã³ãã¬ãŒãäœæïŒ
-
700~1100äž
ãè·åå 容ã DMSäºæ¥éšã®ã¢ã«ãŠã³ããããŒãžã£ãŒè²¬ä»»è åè£ãšããŠãã¯ã©ã€ã¢ã³ãã®äºæ¥ã»ããŒã±ãã£ã³ã°èª²é¡ã«åãåããçµ±åçãªãœãªã¥ãŒã·ã§ã³ææ¡ãè¡ã£ãŠããã ããŸãã ãŸããå°æ¥çã«ã¯å¶æ¥çµç¹ã®ååã»ä»çµã¿åã»ãããžã¡ã³ãã«ãæºãã£ãŠããã ãæ³å®ã§ãã ãå ·äœçã«ã¯ã â ã»ãŒã«ã¹æ¥å ã»ããŒãããŒäŒæ¥ã®æ°èŠéæãã¢ã©ã€ã¢ã³ã¹æšé² ã»ã¯ã©ã€ã¢ã³ãã«å¯Ÿãã課é¡ãã¢ãªã³ã°ããã®äžè²«ããææ¡å¶æ¥ ã»ã¯ã©ã€ã¢ã³ãã®äºæ¥èª²é¡ã»ããŒã±ãã£ã³ã°èª²é¡ã®æŽçãããã³æŠç¥èšèš ã»ããŒã¿ãã¯ãªãšã€ãã£ããã¡ãã£ã¢ãSaaSãAIãªã©ãçµã¿åãããçµ±åãœãªã¥ãŒã·ã§ã³ã®ææ¡ ã»ãããžã§ã¯ãæšé²æ¯æŽããã³æææå€§åã«åããæ¹åææ¡ â ãããžã¡ã³ãæ¥åïŒãå¿åããçµéšã«ãã峿ïœäžé·æã§ãä»»ããããæ¥åã§ãïŒ ã»å¶æ¥æŠç¥ã®ç«æ¡ã»å®è¡ãå¶æ¥ããã»ã¹ã®æšæºåã»ä»çµã¿å ã»å°æ¥çãªããŒã ãããžã¡ã³ããã¡ã³ããŒè²æãKPI管ç(æ±äººIDïŒ426692)
ãå¿ é ã ã»åºåæ¥çã§ã®å¶æ¥ã®ãçµéšïŒç®å®ïŒ5幎以äžïŒ ã»åºå代çåºãããžã¿ã«ããŒã±ãã£ã³ã°æ¯æŽäŒç€Ÿãç·ååºåäŒç€Ÿãã³ã³ãµã«ãã£ã³ã°äŒç€ŸãSaaSäŒæ¥çã§ã®ãçµéš ãæè¿ã ã»å¶æ¥æŠç¥ã®ç«æ¡ãå¶æ¥äŒç»ãKPIèšèšã»éçšã®çµéš ã»ããŒãã«ãããžã¡ã³ãã®ãçµéš ã»ã¢ã©ã€ã¢ã³ã¹å¶æ¥ãããŒãããŒã»ãŒã«ã¹ã®çµéš ã»AIãSaaSãæŽ»çšããææ¡çµéš
ãããŒã±ãã£ã³ã°Ããã¯ãããžãŒã§äžçã«æãMarTechã«ã³ãããŒã ã誰ããããŒã±ãã£ã³ã°ã§æåã§ããäžçãåµããããæ¥æ¬çºã®äžççãªãã¯ãããžãŒäŒæ¥ãšãªããæ¥æ¬ãšã¢ãžã¢ã«è²¢ç®ããããšããïŒã€ã®ããŒãã¹ïŒäŒæ¥ã®ååšæçŸ©ïŒã®ããšãäŒæ¥ã®åçæ¡å€§ã»çç£æ§åäžãªã©æ§ã ãªèª²é¡è§£æ±ºã«ã€ãªãããœãªã¥ãŒã·ã§ã³ãéçºã»æäŸããããŒã±ãã£ã³ã°ãã¯ãããžãŒã«ã³ãããŒã§ãã ã»åºåãã©ãããã©ãŒã äºæ¥ ã»ããŒã±ãã£ã³ã°SaaSäºæ¥ ã»æµ·å€äºæ¥
450~650äž
TikTokãMetaãLINEãYouTubeãªã©ã®äž»èŠSNSãé§äœ¿ããææå ±é ¬åïŒãªãŒãç²åŸåïŒã®åºåéçšããä»»ãããŸããAXISã§ã¯ãéçšã ãããå¶äœã ãããšãã£ã忥ã¯äžåããŸãããåžå Žèª¿æ»ããã¯ãªãšã€ãã£ãã®äŒç»ããã£ã¹ãã£ã³ã°ãæ¥ã ã®äºç®ãã¥ãŒãã³ã°ãŸã§ããã¹ãŠãããªãäžäººããäºæ¥è²¬ä»»è ãã®ãããªè£éã§äžæ°é貫ããŠå®çµãããŸãã âå ·äœçãªæ¥åããã»ã¹â 01.ãªãµãŒãã»æŠç¥ç«æ¡ïŒåžå Žã»ç«¶åã培åºåæããã©ããªåãå£ãªãã¿ãŒã²ããã«åºãããããšããåãŠã仮説ïŒèšŽæ±è»žïŒãèšèšããŸãã 02.ã¯ãªãšã€ãã£ããã£ã¬ã¯ã·ã§ã³ïŒä»®èª¬ãããšã«ããããŒãã·ã§ãŒãåç»ãèšäºLPã®æ§ææ¡ãäœæãã¢ãã«ã®ãã£ã¹ãã£ã³ã°ãæ®åœ±çŸå Žã®ææ®ããç²åŸãããéç®ããŠè¡ããŸãã 03.ãªã¢ã«ã¿ã€ã éçšã»é¬Œã®é«éPDCAïŒå¹³åæ1,500äžã3,000äžåã®å€§èŠæš¡äºç®ãéçšïŒè²»çšå¯Ÿå¹æãåãã°äžéãªãïŒãåºçš¿åŸã¯æ°æéåäœã§æ°å€ãåæããå³åº§ã«ã¯ãªãšã€ãã£ãã®å·®ãæ¿ããäºç®é åãæé©åããŸãã âå ¥ç€ŸåŸã®ãªã¢ã«ãªã¹ãããâ ãŸãã¯SNSåºåã®ãããã§ãã·ã§ãã«ã«ãã3ã¶æéã®OJTããã¹ã¿ãŒãã座åŠã ãã§ãªããå®åãéããŠããŒã«ã®äœ¿ãæ¹ãã売ããããžãã¯ããå©ã蟌ã¿ãŸãã鱿¬¡ã®ããŒãã£ã³ã°çã§ããã®èšŽæ±ãåœãã£ããããã®ã¯ãªãšã€ãã£ãã¯å€±æããããšãããã¬ããžãããŒã å šäœã§äžžè£žã«ããŠå ±æãåããããæªçµéšããã§ãä»ç€Ÿã®æ°åã®ã¹ããŒãã§ãäžäººåã®ããããŒã±ã¿ãŒããžãšåŒãäžããããç°å¢ã§ãã
ãå¿åæ¡ä»¶ã ã»å€§åä»¥äž ã»ç€ŸäŒäººçµéšã1幎å以äžããæ¹ ïŒãããªæ¹ãæ¢ããŠããŸãïŒ ïŒSNSãWebã奜ã ïŒèªåã®åã§ããºãããããåæããŠãããã ïŒWebé¢é£ã®çµéšã掻ãããã ïŒããŒã ã§åãçµãã®ã奜ã ïŒããžã«ã«ã«ç©äºãèããã®ãåŸæ ïŒã€ã³ãããã«ã¯ç©æ¥µç ïŒäžæå¿åããã ïŒæè»ã«èãè¡åããããšãåŸæ ïŒæ¥œããé°å²æ°ã®ãªãã£ã¹ã§åããã ïŒä»¥äžã®ãçµéšãã¹ãã«ããæã¡ã®æ¹ã¯åªéããŸãïŒïŒ ïŒåºåæ¥çã§ã®å¶äœãéçšããã£ã¬ã¯ã·ã§ã³ã®ãçµéš ïŒITã»WEBæ¥çã®ãçµéš
ããžã¿ã«ããŒã±ãã£ã³ã° SNSåºåéçš æ°èŠäºæ¥éçº
600~800äž
â è·åå 容: ## ïŒåéèæ¯ïŒ hacomonoã§ã¯ããŠã§ã«ãã¹ç£æ¥ãæ°æ¬¡å ãžããšããããã·ã§ã³ã«åºã¥ããæ°èŠäºæ¥ãšããŠtoCåããµãŒãã¹FitFitsãããŒã³ãäºå®ã§ããCxOãæšé²ãã倧ããªãããžã§ã¯ãã§ãçµå¶çŽäžã®ç€Ÿé·å®€ã§å°æ°ç²Ÿéã®ç¹åœããŒã ãçµæããã·ãŒãæã®ã¹ã¿ãŒãã¢ããã®ããã«å šã¡ã³ããŒã暪æçã«åããŠæ¥å¹Žã®ãµãŒãã¹ããŒã³ãã«åããŠæºåãé²ããŠãããŸãããã®äžã§ããã©ã³ãã®èªç¥æ¡å€§ããæ ããtoCããŒã±ã¿ãŒãåéããµãŒãã¹ã®æ¡å€§ã«åããŠå°œåããã ãããã§ãã âŒFitfitsã«ã€ã㊠ããããããšãæ¯åéžã¹ããã£ãããã¹ããŒã±ããããµãŒãã¹æäŸãéããŠãã£ãããã¹ããç¹å¥ãªãã®ãããã誰ããæ¥åžžçã«æè»œã«ã§ãããã®ããžãšå€é©ããããšãæ¥çã®ã¿ãªããŸãšå ±ã«ç®æããŸãã ## ïŒçµç¹äœå¶ïŒ Fitfitsäºæ¥éš ïŒCOOçŽäžã§çµç¹ãæ§æããŠãããŸãïŒ ## ïŒãä»»ãããä»äºå å®¹ïŒ - æ°èŠäºæ¥Fitfitsã®2CããŒã±ãã£ã³ã°å šè¬ïŒåæã¯ããžã¿ã«é åãäžå¿ã«ãæ åœããã ããŸãïŒ - æ°èŠäºæ¥ã®ããžã¿ã«ããŒã±ãã£ã³ã°åã³ãµãŒãã¹èªç¥æ¡å€§æŠç¥ã®çå®ãšå®è¡ïŒãŒãããŒã¹ã§ã®ãã©ã³ãæ§ç¯ããµãŒãã¹èªç¥æ¡å€§èšèšããŠãŒã¶ãŒã®ç²åŸæœçãªã©ïŒ - ããžã¿ã«ããŒã±ãã£ã³ã°ãSNSããŒã±ãã£ã³ã°ã掻çšããããŒã±ãã£ã³ã°æŠè¡ã®çå®ã»å®è¡ - ããžã¿ã«ããŒã±ãã£ã³ã°é åã«ãããKPIã®èšå®ã»ã¢ãã¿ãªã³ã°ãåã³äºæ¥æé·ã«åããæœçç«æ¡ãå®è¡ - åœè©²æ°èŠäºæ¥ã®ç«äžãã®åçš®æ¯æŽ - å°æ°ç²Ÿéã®ããŒã ã§ãããå šã¡ã³ããŒãè·çš®æšªæçã«äºãã«å©ãåã£ãŠç«ã¡äžããŠããçºãåçš®æ¯æŽã®å®è¡ ## ïŒããããã»é åïŒ - **ãŒãããŒã¹ããã®äºæ¥åµã:** - æ°èŠäºæ¥ã®ç«ã¡äžãã¡ã³ããŒãšããŠã**ãŒãããŒã¹ã§æŠç¥ã®çå®ã»å®è¡**ãæ ããããžã·ã§ã³ã§ããã©ã®ãã£ãã«ãã©ã䜿ãããã¿ãŒã²ããè§£å床ãäžããŠäœéšèšèšãã©ãããããªã©ã**ããããæææ±ºå®**ã«é¢ãããŸãã - **倧ããªè£é:** - äºç®é åã»KPIèšèšãå«ããè£éã®å€§ãããç¹åŸŽã§ããåºåéçšã ãããäžéšåã ããã§ã¯ãªãã**ãµãŒãã¹å šäœã®æé·æŠç¥ãèšèšã»æšé²**ãããæ¹ã«ãã£ããããŸãã - **çµå¶å±€ãšã®è¿ã:** - 瀟é·å®€çŽäžã§ããããã¯ããå¶æ¥ãCSãéçºãšå¯ã«é£æºããå šç€Ÿæšªæã§äºæ¥æé·ã«åãçµããåºæ¿çãªç°å¢ã§ããææãã¹ãã«æ¬¡ç¬¬ã§ã**2Cäºæ¥ããã®ä»ã®æ°èŠäºæ¥ã®ãããžã¡ã³ã**æ¥åãæ åœããŠããã ãæ³å®ã§ãã
â å¿åè³æ ŒïŒå¿ é ïŒ: - äºæ¥äŒç€Ÿãªããã¯åºå代çåºã«ãŠåºå代çåºãšæè¡ããªããCACïŒCPCïŒCPMïŒCVRïŒCTRãæ¹åããçµéšïŒ3幎以äžïŒ - ããžã¿ã«ããŒã±ãã£ã³ã°é åã«ãããKPIããã©ã€ããŒãèªãèšèšã»æ¹åããçµéšïŒ3幎以äžïŒ - è«ççãªæèåãåãããç°å¢äžã§ã®äºæ¥è²¬ä»»è ãžã®ãã¬ãŒã³ããŒã·ã§ã³ã®çµéšïŒ3幎çšåºŠïŒ - äžèšã®ãçµéšãè«ççãã€æ§é çã«èšèªåããåçŸæ§ã®ããã±ã€ãããªãã£ã蚌æã§ããããš â å¿åè³æ ŒïŒæè¿ïŒ: - äºæ¥äŒç€Ÿã§ã®B2Cããžã¿ã«ããŒã±ãã£ã³ã°æŠç¥çå®ã»å®è¡ã®å®åçµéšïŒ3幎以äžïŒ - ãµãŒãã¹ã®ãŒãããŒã¹ã§ã®ç«ã¡äžããããžã¿ã«ããŒã±ãã£ã³ã°ã«æºãã£ãçµéš - èªãããªãŒããŒã·ãããçºæ®ããŠãããŒã ãä»éšçœ²ãšã®åæ¥ããªãŒãããæ¥åçµéš - ããŒã±ãããã¬ã€ã¹ãOTAãªã©B2B2Cã®ããªãã³åããžãã¹ãã®çµéš - ã€ã·ã¥ãŒããèªåŸçã«èããã¢ã¯ã·ã§ã³ã«èœãšã蟌ãã çµéš - SNSããªãŠã³ãã¡ãã£ã¢ãªã©ã掻çšããããŒã±ãã£ã³ã°ã§ææãäžããçµéš â æ±ãã人ç©å: - hacomonoã®Mission/Vision/Valueã«åŒ·ãå ±æã§ããæ¹ - B2Cã®ããŒã±ãã£ã³ã°ã«åŒ·ãèå³ãããããŠãŒã¶ãŒç®ç·ã倧äºã«ã§ããæ¹ - æ°èŠäºæ¥ã®ç«ã¡äžããæªæçãªçµç¹ã§äžç·ã«åµé ããŠããããšãžãããããæããæ¹
-
600~1200äž
â ä»äºæŠèŠ: BMSGæå±ã¢ãŒãã£ã¹ãã®SNSããã³é³æ¥œé ä¿¡ãµãŒãã¹ïŒDSPïŒã®åæã»æŠç¥ç«æ¡ãæ åœããããŒã¿ããªãã³ãªã¢ãŒãã£ã¹ãã°ããŒã¹ãæšé²ããããžã·ã§ã³ã§ãã ãããžã¡ã³ãéšãSNSãã£ã¬ã¯ã·ã§ã³ããŒã ãšé£æºããªãããã¢ãŒãã£ã¹ãã®æé·ãå€è§çã«æ¯æŽããŠããã ããŸãã è·çš®ïŒ ããŒã±ãã£ã³ã°éš ã¢ãŒãã£ã¹ãã°ããŒã¹æ åœïŒSNS/DSPïŒ å ·äœçãªè·åå å®¹ïŒ ã»æå±ã¢ãŒãã£ã¹ãã®SNSã¢ã«ãŠã³ãã鳿¥œé ä¿¡ç¶æ³ã®åæãšã¬ããŒãã£ã³ã° ã»ãã³ãããŒã¯ã¢ãŒãã£ã¹ãã®SNS/DSPæŠç¥ã®ãªãµãŒã ã»SNSããã³DSPã«é¢ãããã¬ã³ã調æ»ïŒãã¥ãŒãžãã¯ã¹ã¿ã³ãããã€ã©ã«æœççïŒ ã»ãããžã¡ã³ãéšãžã®åæã¬ããŒãã®æåºããã³æŠç¥ææ¡ ã»SNSãã£ã¬ã¯ã·ã§ã³ããŒã ãžã®ããŒã¿å ±æãšæ¹åäŒç»ã®ç«æ¡ æåŸ ãããç®æšã»ããã·ã§ã³ïŒ ã»BMSGæå±ã¢ãŒãã£ã¹ãã®SNSãã©ãã¯ãŒå¢å ãDSPã§ã®ã¹ããªãŒãã³ã°åçæ°åäžããšã³ã²ãŒãžã¡ã³ãæå€§åãããŒã¿èµ·ç¹ã§æ¯æŽããããšã
ãå¿ é ïŒMUSTïŒã ã»SNSïŒYouTubeãXãInstagramãTikTokçïŒãŸãã¯ã鳿¥œé ä¿¡ãµãŒãã¹ã«é¢ããéçšã»åæçµéš ã»ç®¡çç»é¢ãBIããŒã«ïŒäŸïŒChartmetric, Spotify for Artists, Instagram Insightsãªã©ïŒã®äœ¿çšçµéš ã»ãã¬ã³ãã«ææã§ãSNSæåã»é³æ¥œãã¡ã³è¡åãžã®æ·±ãçè§£ ã»ExcelãGoogleã¹ãã¬ããã·ãŒãã§ã®ããŒã¿åŠçèœå ã»ããŒã±ãã£ã³ã°èгç¹ããæŠç¥ãäŒç»ãç«æ¡ã»ææ¡ã§ããã¹ãã« â æè¿ã¹ãã«: ãæè¿ïŒWANTïŒã ã»ã¬ãŒãã«ã鳿¥œäºåæã§ã®ããŒã±ãã£ã³ã°ïŒããã¢ãŒã·ã§ã³çµéš ã»SNSç³»ã¹ã¿ãŒãã¢ãããåºå代çåºã§ã®åæã»äŒç»æ¥åçµéš ã»é³æ¥œãã£ãŒãïŒBillboard, iTunes, Spotify ViralçïŒã®å€åèŠå åæçµéš ã»ã¢ãŒãã£ã¹ããšããŒã ãšããŠäŒŽèµ°ããæœçãå ·äœåã»å®è¡ã§ããäŒç»æšé²å
-