ä»äºå
容
ãäºæ¥æŠèŠã
æç¶çãªäŒæ¥æé·ã«ã¯çç£æ§åäžãäžå¯æ¬ ã§ãããã人çè³æ¬çµå¶ãã®éèŠæ§ããã€ãŠãªãã»ã©é«ãŸã£ãŠããŸãããã®äžæ žãæ
ãã®ããã¿ã¬ã³ããããžã¡ã³ããã§ããæ¬é³ã®äººææ
å ±ãæŽ»çšããå人ãšçµç¹ã®æœåšèœåãæå€§éã«åŒãåºãããšã§ãäŒæ¥ã¯ãããªãé«ã¿ãç®æããŸãã
ã«ãªããã¯ãåã®åãæå€§åããçµç¹ããã匷ãããããã®ã¿ã¬ã³ããããžã¡ã³ãã·ã¹ãã ã§ããäººäºæ¥åã®å¹çåããæŠç¥äººäºã®å®çŸãŸã§ãå¹
åºãç®çã«å¯Ÿå¿ã人æããŒã¿ãã©ãããã©ãŒã ã«èç©ãããåã®ããŒã¿ãAIãšæãåãããããšã§ããåã®åã®æå€§åãã«ããç€ç³ãªçµç¹ãç¯ããäŒæ¥ã®æé·ãå匷ãåŸæŒãããŸãã
ãåéèæ¯ã
çŸåšãã¿ã¬ã³ããããžã¡ã³ãã·ã¹ãã ãã«ãªãããã¯ãæ¥çã®ãªãŒãã£ã³ã°ã«ã³ãããŒãšããŠå°å
¥ç€Ÿæ°ãæ¥éã«äŒžã°ãç¶ããŠããŸãã
ãã«ãªããããæŽ»çšããã ããŠããã客æ§ã®LTVãæå€§åããããã1瀟1瀟ã«åãåã£ããµã¯ã»ã¹æŽ»åã®å®è¡ãšãæ¡çšãåŽåã倿 ãšãã£ãå€å²ã«ãããæ°ãµãŒãã¹ãçµã¿åããããã¯ãã¹ã»ã«ã»ã¢ããã»ã«ãã®å®æœã«ãããé¡§å®¢ã«æ°ããªäŸ¡å€æäŸãè¡ããŸãã
ã¿ã¬ã³ããããžã¡ã³ãã¯äžè¬çãªæ¥åå¹çåãšã¯ç°ãªããæ£è§£ã®ãªã人äºã»çµç¹èª²é¡ã«åãçµã¿ç¶ããŠãããã®ã§ããã ããããå°å
¥åŸã®æ¯æŽã課é¡è§£æ±ºã«åããææ¡ãéèŠã§ãã äºæ¥æé·ã«æ¬ ãããªãã«ã¹ã¿ããŒãµã¯ã»ã¹ã®äœå¶ãããã«åŒ·åããããããæŽ»èºããã ããæ¹ãåéããŸãã
ãæ¥åå
容ã
SMBïœMIDé åïŒåŸæ¥å¡èŠæš¡500å以äžïŒã®æ¢å顧客æ
åœãšããŠãLTVã®æå€§åãæ
ã£ãŠããã ããŸãã
åæèšå®ãæ¯æŽãããªã³ããŒãã£ã³ã°ããŒã ãã顧客ãåŒãç¶ããã¢ããã·ã§ã³ã»ãšã¯ã¹ãã³ã·ã§ã³ã®å®è¡ãã¡ã€ã³ã®åœ¹å²ã«ãªããŸãã
ãå
·äœçã«ã¯ã
ã客æ§ãžã®ã«ãªããæŽ»ç𿝿Žãææ¡
ã¢ããã»ã«ã»ã¯ãã¹ã»ã«ã®ææ¡
ãŠãŒã¶ãŒã³ãã¥ããã£ã®å©çšä¿é²
éçºãããŒã±ãã£ã³ã°éšéãžã®ãã£ãŒãããã¯
ãããžã·ã§ã³ã®é
åã
1.ãæ£è§£ããèªãäœãåºããé«é£åºŠãªæææ±ºå®ã®é£ç¶
ã¿ã¬ã³ããããžã¡ã³ãã®æåã«ã決ãŸã£ãããã¥ã¢ã«ã¯ãããŸããã
100瀟ããã°100éãã®çµç¹èª²é¡ã«å¯Ÿãã顧客ã«é£ããã€ããæã«ã¯æ³¥èããç²ã匷ãåããããªããéçšãå®çãããã
èªã仮説ãç«ãŠãå®è¡ããæ£è§£ãåµãåºããŠããããã»ã¹ã¯ãããžãã¹ããŒãœã³ãšããŠé«ãæé·ã§ããç°å¢ã§ãã
2. CSÃSalesã®äž¡èŒªã§ãLTVæå€§åããªãŒããã
åãªããå°å
¥åŸã®ãã©ããŒãã«çãŸããè§£çŽãé²ããå®ãããšãã¢ããã»ã«ã»ã¯ãã¹ã»ã«ã«ãããæ»ããã®äž¡é¢ã«è²¬ä»»ãæã¡ãŸãã
é¡§å®¢ã®æŽ»çšç¶æ³ãšå¯Ÿè©±ããLTVæå€§åã®ãã©ã³ãæãã顧客ã®ã°ããŒã¹ãçœåŒããŸãã
ãã®ãèœåçãªææ¡ãããããçµæãšããŠæå€§ã®è§£çŽææ¢ïŒå®ãïŒã«ç¹ãããšãããæ¬è³ªçãªãµã¯ã»ã¹ã«åãåããŸãã
3. è±å¯ãªæŠåšã䜿ãåããæé©ãªãœãªã¥ãŒã·ã§ã³ãææ¡ã§ãã
ã«ãªããã軞ã«ãæ¡çšãåŽåã倿 ãšãã£ãå¹
åºããããã¯ã矀ãå
å®ãããµããŒãã³ã³ãã³ããã»ãããŒãªã©å€ãã®æŠåšããããŸãã
æŠåšãå€ãããããã顧客ã«1察1ã§æ·±ãåãåããææ¡ã®å¹
ã«éçãèšããªãåããå¯èœã§ãã
æ±ããèœåã»çµéš
ãå¿
é èŠä»¶ã
ã»æ³äººãœãªã¥ãŒã·ã§ã³å¶æ¥çµéšïŒ2ã3幎以äžïŒïŒ
ãé¡§å®¢ã®æœåšèª²é¡ãç¹å®ãã解決çãæç€ºããŠãããçµéš
ã»é«ãåºç€è¡ååïŒ
ãæ¯ãè¿ãïŒPDCAïŒãé«éã§åããç®æšéæã®ããã«å¿
èŠãªã¢ã¯ã·ã§ã³æ°ãæ
ä¿ããŠãããçµéš
ã»ãã«ãã¿ã¹ã¯éè¡èœåïŒ
ãè€æ°ã®äžŠè¡ããæ¡ä»¶ãã¿ã¹ã¯ã«å¯Ÿããåªå
é äœãä»ããŠã¹ããŒãæãæã£ãŠå¯Ÿå¿ããŠãããçµéš
ãæè¿èŠä»¶ã
ç¡åœ¢åæïŒç ä¿®ãITã人æãåºåæ¥ççïŒã®å¶æ¥çµéš
人äºãæ
å ±ã·ã¹ãã éšéãžã®å¶æ¥çµéš
æ°èŠéæã»æ¢åæ·±èã®ã©ã¡ãã®çµéšãããæ¹
å¶æ¥éšéã«ããããããžã¡ã³ãçµéš
ãæ±ãã人ç©åã
åœç€Ÿã®ããŒãã¹/ããžã§ã³/ããªã¥ãŒã«å
±æã§ããæ¹
æ£è§£ã®ç¡ãæ¥åãæ¥œãããæ¹
å€åãæ¥œãã¿ãæ°ããåãçµã¿ã«ç©æ¥µçã«ãã£ã¬ã³ãžã§ããæ¹
ã客æ§ã®å£°ãåæ ãããµãŒãã¹äœãããããæ¹
äºæ¥å
容
瀟å¡ã®åæ§ãæèœãçºæããæŠç¥çãªäººäºæŠç¥ããµããŒãããã¿ã¬ã³ããããžã¡ã³ãã·ã¹ãã ãã«ãªãããã®éçºã»æäŸã§ãããã®ã·ã¹ãã ã¯ãé¡åçä»ãã§ç€Ÿå¡ã®çµéšãã¹ãã«ãè©äŸ¡ãªã©ã®äººææ
å ±ãäžå
管çã»å¯èŠåããæé©ãªäººæé
眮ãè²æãªã©ãå¯èœã«ããŸããããã«ãåŽå管çã·ã¹ãã ãã«ãªããåŽåããªã©ã®é¢é£ãµãŒãã¹ãå±éããŠããŸã