求人情報詳細

Marketing, Marketing Science Group, Head of Marketing Science, Director,

気になる

掲載日:2021/10/27

※採用企業名は会員のみ表示されます。

ヘッドハンター求人

年収:1,200万円 〜 1,400万円

勤務地 東京
業種 金融 > 生命保険
職種 マーケティング > リサーチ・データ分析
マーケティング > 商品企画・開発
マーケティング > 販促

仕事内容

Responsibilities

Head of Marketing Sciences is responsible for oversight of insights and research, segmentation, reporting, analytics, brand, advertising effectiveness and NPS metrics, campaign measurements and marketing ROI measurement activities for the overall MetLife Japan business.

This role will also act as a consultative leader to solve ad-hoc business questions across the different lines of business. This requires end-to-end management of research and analytics projects working closely with lines of business and functional marketing leaders across the company to develop key actionable insights relevant to the MetLife Brand, our customer experience and communications and the new product and services that will define the future of our company.

事業内容

生命保険業

必要な経験・能力

Responsibilities

Head of Marketing Sciences is responsible for oversight of insights and research, 
segmentation, reporting, analytics, brand, advertising effectiveness and NPS metrics, 
campaign measurements and marketing ROI measurement activities 
for the overall Life Japan business.

This role will also act as a consultative leader to solve ad-hoc business questions across
 the different lines of business. This requires end-to-end management of research and 
analytics projects working closely with lines of business and functional marketing leaders 
across the company to develop key actionable insights relevant to the Life Brand, 
our customer experience and communications and the new product and services 
that will define the future of our company.

 

Requirements (Experience, Skills, Education)

・5-8 years of marketing research and analytics experience, including B2B and D2C experience. Experience in insurance or financial services is a plus but not required.

・Practical familiarity with qualitative and quantitative research and insights methodologies. 
Ability to manage end to end complex multicounty research projects from design to delivery /
 insights activation.

・Ability to understand business issues and models and translate them into metrics and analysis plans. A proven track record of triangulating disparate data and turning them
 into business recommendations and actions.

・Practical familiarity with business intelligence, web, digital/ social marketing 
and CRM analytics.

・People management experience, including hiring and building teams.  Understand 
what needs to be built, patient and entrepreneurial when it comes to building the team 
and creating capabilities.

 

Preferable

・Demonstrated ability in forming trusted advisor and influencer relationships with internal 
partners or clients, especially in a matrix organization. Team player with experience
 interacting with different functional areas and personality styles.

・Ideally with both Consumer Packaged Goods and Financial Industry / 
Credit Card experience (both not required but desired)

 

Others

Qualification: Undergraduate degree required, MBA or other advanced degree preferred.

Language: English ( Intermediate ), Japanese ( Intermediate)

この求人情報の担当ヘッドハンター

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業界経験年数:11年~15年    勤務地:東京
業種:流通・小売・サービス / 金融
職種:経営企画・事業企画 / 管理 / 金融

厳選求人情報

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