Senior Consumer Insights Manager

仕事内容

Lead the generation of audience insights for our priority target audiences that inform marketing strategy and campaign planning.
Manage agencies to deliver standard research inputs to marketing campaign planning, including marketing concept and creative testing, in－flight campaign tracking, and post－evaluation research.
Improve the above recurring processes for campaign development through innovation and optimization.

The successful candidate will have proven proficiency in consumer research principles and direct project management experience of primary research projects. They will have strong analytical abilities, and proficient written and verbal communication skills in both English and Japanese. They will be a self－starter, comfortable with ambiguity, able to think big （while paying careful attention to detail）, and will enjoy working in a fast－paced dynamic environment. They will work closely with local Strategic Planning, Campaign Marketing, Marketing Analytics and Content Insights teams, as well as with the global Consumer Insights team.

事業内容

Global Internet Company

必要な経験・能力

MUST

Bachelor’s degree in Marketing, Analytics, Economics or a similar field.
7＋ years’ experience across Customer Insights, Consumer Research, Data Analytics, Marketing Strategy or Business Consulting
3＋ years’ experience in consumer research management, client－ or agency－side
Proven analytical and quantitative skills, with an ability to clearly convey key insights from analysis
Demonstrated ability to work effectively across internal and external teams to deliver complex projects
WANT

Experience applying consumer insights to develop and evaluate mass marketing campaigns
Experience leading primary research studies across various methodologies: online quant and qual surveys, focus groups, 1:1
Bi－lingual in spoken and written Japanese and English, and ability to write in English clearly and concisely

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